Jun 11 2007
Don’t Let It Happen to You: Common PPC Mistakes
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What happens when someone doesn’t know what they’re doing with PPC? They do things that make no sense - but don’t know any better.
Here’s a short list of mistakes I’ve seen with self managed PPC campaigns:
- All keywords broad matched
- Keywords include product/terms the company doesn’t sell
- One company, two campaigns, both using an identical list of 167 broad matched keywords
- Landing page not optimized to the keywords
- All ads land on the home page
- No conversion tracking
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Tags: PPC, Search & Marketing
Posted in PPC, Search & Marketing
Why First Place in the PPC’s May Not be the “Best” Placement http://www.marketplacesnapshot.com/archives/pay_per_click_research/
June 11th, 2007 at 11:10 amThis article proved useful to me maybe it can help you all.
[...] Donât Let It Happen to You: Common PPC Mistake emarketingperformance.com (mine) [...]
June 5th, 2008 at 8:25 am