Think Beyond The Link: How Exposure Building Trumps Link Building
posted by Stoney deGeyter on Wednesday, March 26th, 2008
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Getting links is great, but as search marketers we should be looking far beyond that. We should not be so much as trying to get other websites to link to us (that’s certainly a welcome result) but we should instead be working on getting exposure, in whatever format that comes in.
Why? Because exposure is far better than a link.
If you had to choose between getting a link from a decent, industry related website, or a mention in a high-powered publication such as Time Magazine, which would you choose?
Click here to read the full article at Search Engine Guide…
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