Oct 26 2006
Great Ad, Poor Customer Targeting
Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
I love a good ad. I got one the other day in the mail. Not only was it an ad with a coupon, but it came with useful information. I wish every ad was this useful.
Ad on the left, helpful information on the right. These are all important numbers, numbers I wish I had handy in a time of need. Now I do.
But now for the bad.
Talk about poor targeting. I’m not a “household” and my business is located in an office building, which I don’t own. I’m certainly not their target audience.
Like this post? Subscribe to the RSS feed and get lots more!
Leave a comment or trackback from your own site.
Tags: Search & Marketing
Posted in Search & Marketing
