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There is a new book out by Seth […]

I don’t have a problem with political ads. In fact, I think the whole campaign finance reform issue is ill conceived and does the opposite of what we really want. People, including political candidates, have a right to run ads ad nauseum. The more information we have, the better.
I’m not afraid of occasional political references. […]

Want to waste the next couple hours?
If you’re interested in Viral Marketing and understanding how it works, you may want to head over to the Ultimate Meme Database (before they called it viral marketing they were called “memes”). What does or doesn’t go viral is a subject that can leave your mind pretty boggled- especially […]

What do you do when you have to incorporate too many keywords in too little copy or you have a group of keywords that don’t easily fit into the existing web page? Besides the obvious solution of creating more copy to accommodate these situations, use your right brain to help you out here.
What do […]

I’m pretty immune to advertising. I fast forward through TV commercials, and rarely watch anything on YouTube, unless it’s referred to me as a great marketing piece. When I found cleanishappy.com (hat tip to my buddy John), I could not pull my eyes away from the screen. And it wasn’t just the butt shots […]

Last year I put my business information on the sides of my truck. From the picture below you can see that I kept it very minimalist. I used just enough information to make the point. It shows our business name, web address and a tag line just to point out we do website marketing. It’s […]

Be in control of your copy, but let the reader think they are in control at all times. Never make them feel like you are pushing them in a direction they don’t already want to go. Lead them in that direction and they will go willingly. If you do this successfully, they won’t even know […]

You all have felt this one, that stupid feeling after you think you thought something and you were way off. Like you meet someone and start chatting maybe even a kiss or two, then you feel really stupid when you call them and they were really just on a three day binge and don’t remember […]

Use bullet points or a numbered system to:
• Break up your copy into consumable pieces
• Aid in the clean design of your page
• Make it easy for the reader to reference previous points
• Save time when reading through dense copy