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Although I only post to this blog once […]

For many, writing isn’t as easy as sitting down and putting words on paper. It requires a lot of forethought, organization, and patience. While you may not consider yourself a writer per se, anyone can write. As my dad always says, “If you can speak, you can write.”
Before you put […]

In 1979, Alastair Crompton wrote The Craft of Copywriting: How to Write Great Copy That Sells. Two weeks ago, I wrote Social Media Marketing: How to Win Friends and Influence People, a post about how a book written 70 years ago has principles that still apply today, especially in the realm of social media. […]

There is a distinct difference between editing a site for search engines and making edits for visitors. Traditionally in SEO, adding keywords to a web page falls under the category of editing for search engines. But many don’t realize that adding keywords to your copy can and should be a function of making the […]

As difficult as it may seem to believe, 2007 is nearing its end. Where the frick did the time go? As a writer, it’s time for me to look back on the last year and to start thinking about some resolutions to ring in the new year.

Read. It is often said that […]

In copywriting, the headline is one of the most crucial elements. If effective, it will get your reader’s attention and cause them to want to read on; obviously, if not effective and well written, you’ll lose them before you even get them. Similarly, holiday window displays exist solely to get shoppers’ attentions and […]

As the campaign to go green by becoming more environmentally aware grows, so does the need for search engine optimization. Many users of the world wide web are becoming more world-friendly, and they’re searching for sites online. There are many parallels between going green and optimizing sites for higher search rankings.
Organic is Best
World-Wide: […]

Almost exactly four years ago, my husband and I decided to check out some new cars at one of the dealerships in town. We had no intentions of buying a new car, but we were just curious what was available and what prices were like. Six hours after walking on the lot, we […]

When it comes to SEO, there’s a lot to consider.
With Google AdWords, you want to be the highest bidder.
Writing for SEO is more than just using keywords.
You always want to maintain the highest of standards.
Of course, you want to make sure that it’s readable.
Perhaps you should consider software that fights the bull.
The copy should […]