Archive for the ‘Interviews’ Category

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A mini interview of yours truly was posted yesterday over at the SEMpdx website. Just three quick questions, the first being an overview of my presentation that I’ll be giving and then two more quickies about keywords and keyword research.

You can also read their mini-interview with Matt McGee as well.

Most business cards get ditched within the first two hours of being taken. That’s the problem with handing out business cards; the act is actually 90 percent ineffective.

Your business card shouldn’t be a substitute for your networking capabilities. You have to do the hard work first, become memorable. Identify the people you know can help you achieve your goals and those who you can help to achieve theirs. Don’t just hand out the card while sipping cocktails at a seminar or your card will be amongst the thousands thrown away every week.

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When you think of keyword research Dan Thies’ name often comes to mind. Dan’s expertise, however goes far beyond keyword research as he has become one of the most sought after SEO coaches/educators out there also being one of the most well-known and respected voices in SEO. Dan was gracious to allow me to interview him and get his thoughts on what’s important and what’s not in terms of SEO.

1) Aside from SEO education programs you provide, you’re known as a keyword research expert. What do you feel are the most important aspects of researching and selecting keywords for an optimization campaign?

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Matt Cutts is a well known Google software engineer who got into search engines in college while he was working on his Ph.D.

“The computer science department there makes you take two outside classes, so I took classes from the Information and Library Science department about search engines. It turned out that search engines were really exciting stuff: term frequency times inverse document frequency and all that stuff.”

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I haven’t picked out an interview for a while, so I decided now was the time to do it. This time, it’s an interview with LotsO, an SEO veteran who isn’t afraid to be blunt.

” In the spring of 1998 I started working with my first paying SEO client. By 2000 I was overwhelmed with clients and by 2003 I had dropped most all of my clients.

I guess you could say that; I came, I saw and then I left…

The simple reason I dropped most of my clients; I did not need them. I found I could make more money (with less problems) without clients.”

Some might not know who Ron McArthur is or why he’s special enough for an interview. Well guess what? Now you too can know about this man. Ron McArthur is the President of WSI Internet, apparently the fastest growing internet francise. And now Jason Manheim has been given the opportunity to interview him. So go ahead, it’s okay to read the “Interview with the President of the Fastest Growing Internet Franchise”

“With so many franchise opportunities available throughout the world, it can be quite a daunting task for a person seeking a franchise opportunity to narrow down to the one that fits their interest and expertise.”

“The training process is certainly designed to get them started with the knowledge and information that they’re going to require to handle the technical side of the business. One of the things we talk about to our franchisees in training is, ‘Welcome to the rest of your life of learning.’ ”

Founder of WeBuildPages, Jim Boykin talks about search optimization, training good employees, and more in his interview with Aaron Wall

“I like knowing my clients and knowing my employees, and knowing what my employees know. Our current team now has good experience and it took years to build that knowledge…”

“Bad clients call or email often. Problem is, if I sold them, then they want to talk to me, and if 80 clients all called and chatted 1 hour per month I’d have no time.”

“People are so stuck on ways to get links fast…press a button and whammo, 1000 backlinks…why not find that site that’s in the top 10 for your phrase and isn’t selling anything (a real resource).”

As you may have noticed, I like many articles written by Aaron Wall, as do many others. I like them because they have a down-to-earth voice to them and usually a little humor. I like humor. He also has many interviews with other big-name SEO people which has the same humor and charm.

But now he is being interviewed by Andy Hagans of Link Building Blog. [Sorry, links no longer available.]

It’s pretty good.

I find the interviews by Aaron Wall always informational and humorous. This interview with the “mysterious” NFFC is no different; it’s funny, it’s full of information and it’s very easy to read.

” I don’t see any scaleabilty to be honest, the best service a client will get will be from “the proprietor” him/her self. Bringing in a bunch of marketing graduates won’t improve the offering, it goes the other way. I have yet to see an SEO “scale” without falling to bits. Just look at WebSourced.”

” It’s very tough out there for people looking for SEO’s, the main reason being that most clients are lazy. There are not many businesses out there where the internet could not be playing a very significant role in their operations, they need to get with the program and put some work in researching.”

Dan Thies is considered the keyword guru among SEOs and SEMs. Here is an interview with him done by Aaron Wall, owner of Search Marketing Info.