Archive for the 'Search & Marketing' Category

Team Reading List

posted by Stoney deGeyter on Thursday, May 8th, 2008

Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!

Feel Great Naked: Confidence Boosters for Getting Personal

Do […]

Judging the National Leadership Conference

posted by Stoney deGeyter on Tuesday, May 6th, 2008

Tomorrow afternoon I’ll be headed over to the Grand Sierra Resort here in Reno, NV to participate in the Business Professionals of America National Leadership Conference. I’ll be a judge for the Web Site Design Team. Yeah, I know, I’m not a designer, I’m hoping that I’ll be able to provide a good perspective […]

EMP Blog Changes and The Emergence of Pimp McFly

posted by Stoney deGeyter on Monday, May 5th, 2008

Over the next few weeks we’ll be in the process of rolling out some pretty significant changes. First, I’ve been named Pimp McFly Associate Editor at Search Engine Guide. What this means exactly, I still haven’t been told. But I think it has something to do with blogging.
So seeing that I’ll be doing 90% […]

Team Reading List

posted by Stoney deGeyter on Monday, May 5th, 2008

What Romance Novels Can Teach You About Powerful Copywriting

A Remedy for Blogger Inferiority Complex

Make Your Website Content Explode

Persuasive Web Design

B2B Analytics: What Should Be Measured

Why DirecTV is Losing My Heart (and Quite Possibly My Business)

posted by Stoney deGeyter on Monday, May 5th, 2008

I like to think of myself as a loyal customer. If I find a good product or service, I’ll evangelize it to death to anybody I know. While I’ve been happy with DirecTV for many years, over the past few months they are not showing me any love. In fact, I feel like I’m “old […]

Team Reading List

posted by Stoney deGeyter on Friday, May 2nd, 2008

7 ways to get more blog comments

Conversion Rate: What’s Your Website Tracking As A Conversion?

19 Tools every online entrepreneur should know and use

Social Media Marketing for Small Business

April 2008 Roundup

posted by Stoney deGeyter on Friday, May 2nd, 2008

Top Posts

The World’s Absolute Best Link Building Technique
20 Ways to NAVIGATE to Higher Conversions
How Poor Product Categorization Can Frustrate Shoppers and Search Engines Alike
Qualities of a Good Leader
9 (+1) Tips For Writing User-Friendly Content
7 Ways to Make Your Home Page a Home Run for Usability
Web Developers: Please Stop Using the Hx Tag as a Design […]

Webinar: Secrets to Creating a Search Engine Friendly Website

posted by Stoney deGeyter on Friday, May 2nd, 2008

I’ve just been tapped to conduct a webinar for the fine folks at SEMpdx. It’s an hour long webinar focused on website architecture, titled Secrets to Creating a Search Engine Friendly Website.
I’ll be covering:

Domain & URL Structure
Page & Code Structure
Link Structure

The webinar will be held Thursday, May 22 from 10 AM PST. Click here to […]

Team Reading List

posted by Stoney deGeyter on Thursday, May 1st, 2008

5 Ways to Prevent a Reputational Disaster

How Do I Grow My Blog?

5 Tips for Captivating Lists

On-Site Targeting: Crawl, Walk, Run Strategy

April 2008 Search Engine Market Share | Net Applications

posted by Stoney deGeyter on Thursday, May 1st, 2008

Google
April: 51.25%
March: 51.70%
Change: -.45
January 2008: 52.14%
Change: -0.89
Yahoo
April: 10.85%
March: 10.73%
Change: +0.12
January 2008: 10.94%
Change: -0.09
MSN
April: 5.57%
March: 4.31%
Change: +1.26
January 2008: 5.78%
Change: -0.21
AOL
April: 2.07%
March: 1.91%
Change: +0.16
January 2008: 1.86%
Change: +0.21
ASK
April: 1.04%
March: 1.03%
Change: +0.01
January 2008: 1.09%
Change: -0.05
Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.
Source: Net Applications

How to Use Hx Tags To Boost Page Performance

posted by Stoney deGeyter on Wednesday, April 30th, 2008

Aside from the title tag, which isn’t really a part of the visual page, the heading tags can provide both visitors and the search engines significant cues to the importance of your on-page content. There are six different heading tags: H1, H2, H3, H4, H5, and H6. Collectively these are referred to as Hx […]

What Does a Title Tag, Title Tag and Title Tag Have In Common?

posted by Stoney deGeyter on Tuesday, April 29th, 2008

This is one of those Basic SEO posts, that i feel silly writing about because “everybody knows” this information already. But then I look at websites of prospects and I realize that not everybody really does know. Or maybe they do and they just forget. In any case, this will be a quick reminder / […]

Team Reading List 4.28.08

posted by Stoney deGeyter on Monday, April 28th, 2008

28 Tips To Make You a StumbleUpon Superstar

3 Reasons Your Visitors Don’t Convert to Leads

5 Steps in Building an Online Community

Top 7 CSS Tricks for Better SEO

10 Blogging Tips

Create Infinite Page Duplication: Use URL Session IDs

posted by Stoney deGeyter on Monday, April 28th, 2008

There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor. Typically, session IDs are used for tracking a single visitor’s navigation path through the site, including the adding or removing products from the shopping cart. They are great for tracking purposes, […]

Team Reading List 4.25.08

posted by Stoney deGeyter on Friday, April 25th, 2008

4 Tips for Social Media Toddlers

12 Ways to Be a More Interactive and Accessible Blogger

SBM Unleashed: Link Building

How to Optimize for Google - Part 2 of 3

How to Optimize for Google - Part 3 of 3

I’ve Been Unleashed

posted by Stoney deGeyter on Friday, April 25th, 2008

When I first learned the title of the conference being developed by the crew over at Search Engine Guide I thought, “Awe, how cute. It fits the puppy theme.” Even as I was tapped to be a presenter I knew that Unleashed was going to be different. After all, I had an hour and 15 […]