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I’m just now getting around to checking my […]

In just four weeks I’ll be in Houston attending the most conceptually unique search engine marketing conferences of the year, Small Business Marketing Unleashed. But before I get to that I thought I’d provide a brief recap of Search Engine Strategies: New York.
Day Zero
I’ve been to New York once when I was in my late […]

Every year as the entertainment industry gears up for the Oscars, movie studios, directors and producers put out “For Your Consideration” ads in attempt to influence the voters. OK, maybe influence is the wrong word here. No, it’s not.
But before I put out my own For Your Consideration blog post/ad for my fellow teammates, let’s […]

Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of your my favorite store, go-green awareness issues, charity drives that “give back” to the community for every […]

I come into the office this morning and I see Stoney with a big grin on his face. He’s sitting straighter, chair pumped up just a bit higher (I swear his feet aren’t touching the floor) and he looks, well, bossly.
Not that he normally doesn’t look like a boss, but today, well he looks […]

A couple of years ago I took a riff of Seth Godin’s line “All Marketers are Liars” and drew another conclusion: All Marketers are Thieves.
It’s true, there is nothing new in marketing, it’s just old things repackaged in a new way. Brian Clark’s Teaching Sells course is really about this very thing. Take what others […]

Site Clinic
The first session of the last day was site clinic, hosted by Shari Thurow and Matt Bailey. In this session, audience members’ web sites were reviewed from a usability and SEO standpoint. The site clinic brought about many good tips and ideas:

Always have call to actions above the fold
Keep higher ranking word […]

Ask.com Keynote Conversation

Day 2 began in a non-exciting way as Ask.com CEO Jim Lanzone answered questions during the keynote conversation. I originally had been looking forward to this interview – I’d never heard a major company CEO give a presentation. Much to my surprise, the interview seemed to be a bit more of […]

Shortly after Sphinn sphunn its way out to the public there were a host of SEOs scrambling to help get the word out on their blogs, writing posts about the new “digg for SEOs”. I’m not much of a newsbreaker here so instead writing about Sphinn without having given it a fair test run, I […]