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In just four weeks I’ll be in Houston attending the most conceptually unique search engine marketing conferences of the year, Small Business Marketing Unleashed. But before I get to that I thought I’d provide a brief recap of Search Engine Strategies: New York.
Day Zero
I’ve been to New York once when I was in my late […]

I come into the office this morning and I see Stoney with a big grin on his face. He’s sitting straighter, chair pumped up just a bit higher (I swear his feet aren’t touching the floor) and he looks, well, bossly.
Not that he normally doesn’t look like a boss, but today, well he looks […]

A couple of years ago I took a riff of Seth Godin’s line “All Marketers are Liars” and drew another conclusion: All Marketers are Thieves.
It’s true, there is nothing new in marketing, it’s just old things repackaged in a new way. Brian Clark’s Teaching Sells course is really about this very thing. Take what others […]

The other day I received an email from a client noting that some of his Yahoo rankings have slipped as of late. They are still ranking strong on Google as well as MSN and heck, many of their Yahoo rankings are still very strong. But there was, in fact, some slippage and the client was […]

If you’re like me, (and for your sake I hope you’re not even close) you love the internet in a totally unnatural way. You live it and breathe it. It’s what makes you whole and gives your life purpose.
See? Pretty scary.
But there are times when I’m on the internet, and for some reason I don’t […]

It seems as though the search engine landscape continues to grow. Recently, at SES 2007, I learned that the top four engines make up nearly 98% of all searches. This communicates to me that adding another search engine to the mix isn’t going to create a great difference. Sites like Ask.com have […]

Site Clinic
The first session of the last day was site clinic, hosted by Shari Thurow and Matt Bailey. In this session, audience members’ web sites were reviewed from a usability and SEO standpoint. The site clinic brought about many good tips and ideas:

Always have call to actions above the fold
Keep higher ranking word […]

Fundamentals Track, Tuesday 4:45 - 6:00 PM
Successful Site Architecture
Moderator: Barbara C. Coll, CEO, WebMama.com
Matthew Bailey, President, Site logic Marketing
Derrick Wheeler, Senior Search Strategist, Acxiom Digital

Of all the sessions today this is the one I am most looking forward to. I believe site architecture is one of the most important aspects of SEO. Actually, it’s […]

Multimedia Track, Tuesday 3:15 - 4:30 PM
Video Search Optimization
Moderator: Sapna Satagopan, Associate Analyst, JupiterResearch
Gregory Markel, President, Infuse Creative, LLC
Jeremy Clem, DoubleClick
Sherwood Stranieri, Search Marketing Director, Catalyst Online
Stephen Baker, Chief Revenue Officer, Everyzing

Sherwood Stranieri starts off noting that video is a great way to bring visitors to your site. With the rollout of […]

Conversion Track, Tuesday 10:30 AM - 12:00 noon
Web Analytics & Measuring Success Overview
Moderator: Alan Dick, General Manager, Vintage Tub & Bath
Matthew Bailey, President, Site logic Marketing
Lionel Largaespada, Group Account Director, Fathom Online
Laura Thieme, PresidentBizresearch

Matt Bailey started things off with a fantastic presentation. Probably the best I’ve seen so far. He’s very dynamic and engaging…. […]