Archive for the ‘Social Media’ Category

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• Just What *Is* Social Media, Anyway?
• How to Stay Productive With So Much Social Media
• Viral Marketing with Video Widgets
• Start-ups and Social Media: A Perfect Fit
• Using Social Media Marketing for Lead Generation (with Video)

• Best Advice for a Start-up Blogger
• 50 Ways Marketers Can use Social Media to Improve Their Marketing
• LinkedIn in a nutshell
• Relationship Building - 6 Tips For Working in Social Media

• How to Network Like Paul Revere and Quincy Jones
• What Traits Define a Social Media Marketer?
• 12 Tips on Creating Content for Social Media
• 5 More Business Social Media Sites You May Not Know About
• Get Productive with Social Media (and Stay Sane)

• How to Avoid Social Media Espionage
• Build Your Reputation, Traffic & Links via Social Media Q&A Sites
• 10 Reasons Why Companies Should Engage in Social Media
• The Seven Deadly Sins Of Social Media
• Diving (Safely!) into Social Media: Creating an Effective RFP
• Using the Cross Pollination Concept to Aid With Social Media Success!
• The five C’s of social media.

• 5 Most Addictive Social Media Sites
• Integrating Social Media into a Web Content Strategy
• A Small Blogger’s Guide to Social Media Marketing
• Social Media for Firefox
• 5 Reasons You Must Start Using Social Media Now!

• 3 Simple Secrets to Reducing Your Blogging Stress
• 5 Social Media Tools for Learning Language
• Why You Need To Meet Your Target Audience Where They Are
• What Useful Things Can You Do As Blogger, When You Have Nothing To Post?
• Getting individuals excited while trying to create a community
• Is Viral Video an Effective Marketing Strategy?
• The Top 10 Viral Marketing Campaigns Of All Time
• Blog Topics for Business to Business Customers
• Making a name for yourself — Personal Branding tips
• Improve Usability of Your Website

• Social Media in Plain English
• The Real Power of Personal Branding
• What is Plurk?
• The Guide to Success in Social Media
• 11 things that Social Media is not

In my post yesterday I lamented about all the time involved in networking and, in particular, social media. I concluded noting the importance of networking outside your particular industry. I wanted to explore that a bit more.

To use myself as an example, over the past couple of years I’ve been working on building up my profile within the SEO community. I’d say I’ve done a fair job of that and have been able to build some pretty strong friendships with other SEOs and internet marketers. These are people I know I can turn to and rely on in times of need. And I hope they know the same about me.

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First published in 1936, How to Win Friends & Influence People by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the principles are over 70 years old, many of his ideas in still applicable today.

Communication is key when building relationships with people. No one wants to be friends with someone who only talks about themselves and never listens to others. All relationships are two-way streets, and it is imperative to listen as much as (if not more than) you talk.

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There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for?

Seth Godin who has written 11 books to date including Purple Cow as well as being an entrepreneur and highly respected speaker has another great book for us to read, Meatball Sundae. I truly enjoyed yet again his getting to the point writing merged with real-life business examples. Godin doesn’t focus on the negative instead he illustrates through words what a company did and what they could have done better and on the flip side what they did and what he thought was amazing about it. He also includes many websites that should be looked over as examples or used in your new marketing strategy. Godin gets into old marketing and new marketing how they differ and why old marketing is not the future or the present. He touches on, The Long Tail theory coined by Chris Anderson which is also one of SEOmoz’s must read books. Godin explains why direct communication with your customers is more important then ever and how one person can effect your business by using direct communication. It’s up to you to make it a positive comment or a negative one.

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