Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! The methodologies of Search Engine Optimization are by […]

I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing. While I still believe strongly in common-sense SEO (now more than ever) my views on algorithm chasing have evolved a certain degree. Many SEOs believe that the two are mutually exclusive, meaning you can’t optimize in a […]

There is a lot of mis-information going around on the search engine forums and other SEO news sources. Much of it coming from respected SEO professionals. Most is simply speculation or wishful thinking or, dare I say, ignorance. I caution anyone from abruptly changing SEO strategies at the behest of such information.
If you […]

“These days, I’ve heard alot about one-way links being better than reciprocal and worth more in respect to pr rankings. If possible, could you please offer me some insight on reciprocal vs. one way links.”
I was asked this question recently and have had many very similar questions come my way. Link building has become a […]

Many across the search engine forums are noticing some substantial ranking changes taking place across Google. Speculation is wild about what, exactly, did change. The two most common theories are changes to how links are analyzed or using natural language filtering for textual content.
Link Analysis
The theories here range from Google is placing more importance on […]

Ask Jeeves now offers a Blog aggregation service resulting from its recently finalized aquisition of Bloglines. The service is designed to scrape information from a variety of sources like News Blogs, and make it user searchable. A unique feature of the Bloglines service is that it offers an Internet interface for users and […]

Yahoo! has rolled out a contextual search tool called Y!Q, which allows users to launch Yahoo searches by highlighting words or phrases in viewed documents. The tool also allows you to refine the context of your search and then displays results in window that originates from the toolbar, eliminating the need for a seperate […]

Today I continue my discussion of Google’s Webmaster Guidelines and what they mean to making sure your site is search engine (in this case Google) friendly. While the guidelines discussed in the previous newsletter were aimed at how your site is constructed, the guidelines we’ll be discussing today are geared more towards search engine optimization […]

As suspected MSN officially launched its new search engine today. The ‘beta’ has come off and the results from the main MSN search are identical to searching at beta.search.msn.com. Search Engine Watch provides a full rundown of the new search technology.