Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Want to win 10 million free ads on […]

My! My! My!.
The web is getting crowded with Me! I’ve got My Yahoo!, My Google, My Gimpsy, My Search Results, My API, My Ask.com, My Desktop, My Etc, etc.
I’m a big fan if me, but I can only handle so much of “My”self.
Web personalization is big and getting bigger. The only problem (for me, at […]

“The Nitty-Gritty of Writing for the Search Engines, A Special Report by Jill Whalen”
by Jill Whalen, owner HighRankings.com.
27-Page Ebook, $49
copyright 2003
There are very few individuals in the SEO community who are as polarizing as Jill. She has developed a loyal following of those that share her overall world view of SEO, while at the same […]

I picked up on yet another “SEO is Dead” thread in Search Engine Watch. I’ve been hearing this cry for years now and it just ain’t happening. SEO has and will continue to evolve. However this thread got me thinking about the perception that SEO sometimes has. Overall SEO is easy, but at the same […]

Shari Thurow has written the first of a three part piece titled “Identifying SEO Experts“. The best quote from the article is this:
SEO is the art and science of designing, writing, coding (in XHTML), and programming a Web site to increase the likelihood Web pages will appear at the top of search engine queries […]

Google has updated their backlinks and has also began updating the PR bar. You need to download the Google toolbar (FireFox users click here) to see any site’s PR (PageRank).
We don’t pay much attention to it but still summarily rejoice when our PR increases. Its kind of a status thing in the SEO community. […]

We had to do another web server change, which is why its been almost a week since the last blog. I think we are all set now. There is a possibility that we’ll be changing servers one more time as we roll out a brand new site: (EMP) E-Marketing Performance.
EMP will be a non-commercial site […]

A friend of mine is the Program Director at the local community college here in Reno. Last week she has asked me if I would be interested in teaching a Workforce Development course on “Internet Marketing” this next fall. This call came just a couple of days after I had already started putting together presentation […]

Harold Davis thinks so.
“…not publishing the details of the PageRank algorithm goes against the tenets of open source espoused by many who work at Google…”
I fail to see the logic behind this argument. Being pro open source does not mean that you believe that EVERYTHING should be open source, any more than being pro abortion […]

I get bent out of shape when people start throwing the word censorship around lightly. You often find that those who complain about some form of censorship act as if something they want is being made completely unavailable to them, when in fact, its only not being made available conveniently for them.
Several years back many […]

Become.com, while admitting that nobody can be 100% spam free believes they are about as close as one can… well, become!
As reported in the Silicon Valley Watcher, Michael Yank, cofounder fo Become.com states the following:
“While it is true that AIR technology is superior to Google’s PageRank for preventing spammed pages from showing up on the […]

Last month I blogged about Overture being renamed to Yahoo Search Marketing Solutions. It officially looks as if the Overture brand name is dead. Go to http://www.overture.com and you get redirected to this page telling us that “Overture products are now Yahoo! Search Marketing products.
The redirect is a temporary 302, but I have no reason […]

The concept of link popularity is based upon the simple premise that websites will link to other websites that provide content which is complimentary to their own content as a service to their visitors. Therefore it stands to reason that a website with many inbound links (high link popularity) could be regarded as an important […]

A lot has been happening over at Google lately. Last month we saw a substantial algorithm change, probably the biggest one since the “florida” update of 2003. And again this week we are seeing even more shifts. Fortunately, Pole Position Web has been ahead of curve on the algorithm changes. Several months ago all of […]

Google has announced a new service integrated into their search results. Just ask a question and at the top of the results you may get a specific answer.
Google offers a number of examples from their blog, such as “who is bono”, “how many moons does jupiter have”, etc. I played around myself and here […]