Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Here is an article written by Mary Ellen […]

Anik Singal provides 4 tips for search engine indexing because you can’t worry about rankings until you get indexed…
“The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you.”
“Here is the scoop! It takes 30-45 days for Google […]

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website by Dr. Greg Chapman explains how you should go about creating a website for a business. He talks about the different kinds of business websites and the steps you need to take to build a successful, money-making site.
“You […]

Renee Biancolin talks about some of the unethical, “black hat” techinques and some of the safe SEO techinques out there.
“Search engines are very secretive about their criteria and ranking system– they continuously update and revise their algorithms (a mathematical formula used to determine which web pages are displayed in search results).”
“The main problem with […]

A new website called Optimization Central has just launched and is looking for SEM professionals to test their new optimization tools. TheHostingNews.com says that;
“The site was created by web application development firm Zafel to help SEO companies, Internet consultants, and web developers add cost-effective search engine optimization tools to their web site in a matter […]

I do a fair amount of griping about DMOZ with my major beefs being no way to track submissions and no sign if your submission was rejected, misplaced, rerouted or just sitting in purgatory for review. DMOZ bashing can be an art for some and so can the backlash from editors. Personally, I always tried […]

Howard Kaplan posts a short but extremely potent message on the Future Now blog about the message you are sending to your target audience.
For those of you who are unfamiliar with the Carroll Gardens section of Brooklyn, there’s approximately 326 excellent Italian Patisseries per square block. Luckily for each of them, on this seemingly […]

AOL is now planning on testing a new system for searching on cell phones that would bring up normal web pages that are reformatted for the small screen size. AOL isn’t the only one to get into the phone searching service and it certainly isn’t the first one either. This article explains more.
“The test of […]

Apparently AskJeeves is going to launch an AdWords-type advertising campaign on August 1st. Check out this little article about it.
“The new advertising format is rumored to be similar to Yahoo Search Marketing and Google AdWords, where advertisers can purchase sponsored listings on demand for various search terms.”
“The Ask Jeeves search interface is also rumored […]

Dali Singh talks about his long-term “friendship” with Google and what he has learned from it in his article, “Getting To Know Google” . In it, he explains some of Google’s little tricks and “personality traits” that SEOs can/do use to increase their site traffic and ranking.
“When optimizing the individual pages of your Web […]

As you may have noticed, I like many articles written by Aaron Wall, as do many others. I like them because they have a down-to-earth voice to them and usually a little humor. I like humor. He also has many interviews with other big-name SEO people which has the same humor and charm.
But now he […]

For people like Stephen Brennan, new web tools can be a hassle. Learning how to use them, trying to read the instructions written by skinny, lonely “computer nerds”, and then learning how to integrate the information you got from the new tool into your site. Well fear no more if you are one of these […]

Joel Walsh explains the connection between high rankings and good quality, unique content in his article, “Google’s Good Writing Content Filter.” This is good, clear information that can’t be stressed enough such as the need for updating at least once every couple weeks, original content and clear, relevant information.
“The web pages actually at the top […]

A new thread has started over at Search Engine Watch titled “10 Reasons Yahoo Should Kill Direct Traffic Center“.
this doesn’t appear to be just another angry rant about a search engine, but rather a list of performance weaknesses found in Yahoo! (Overture’s) sponsored search reporting system.
1) DTC (Direct Traffic Center) is excruciatingly slow.
2) DTC reporting […]

This is quite a musing, it appears that Microsoft (using an old satellite image) has deleted the existence of Apple Computer Headquarters.
Not sure if this was intentional or not, but fun none-the-less.

For all businesses, whether they’re on the internet or not, good marketing is a must-have. It’s also an obvious thing they need, but some might not have it down right. In his article, “Make the 4 P’s of Marketing Passé,” Roy McClean talks about how we need to rethink our marketing strategy. We need to […]

David Wallace talks about the “difference” between dorrway pages and advertising pages in his article, “Doorway Pages or Advertising Pages, What Is The Difference?” He goes on to explain how some “black hat” SEO companies are luring in unsuspecting customers and then using doorway pages to create better rankings for their pages. Wallace also gives […]

I found this little article by Martin Lemieux entitled, “Are You Getting Nuked By Google Lately?” It talks about how Google is “nuking” web sites off their data banks, especially ones that “send automatic ranking & link popularity queries to their data base.” Most of these sites are SEO related which is highly ironic as […]

This article by David Wallace talks about SEO and how it has grown in the past few years. It also gives a little history of SEO and just basically talks about the search engine optimization and marketing business in general. It’s a pretty good article.
“With the phenomenal success of Google, the industry of search has […]

Google just unleashed their new “Google Video Viewer” which will allow users to view an entire video or a clip of a video that is relevant to your search. This article by Keith Boswell touches upon what it can do. You can also visit the Google blog about it.

Are directories really helpful now days or are they just a waste of time? Should you try to be submitted in a free directory or are the paid directories more beneficial to your site? Why are you asking all these questions all the time and not optimizing your site or doing your work like you […]

Many businesses now days are using blogs to create a strong relationship with their customers. But how many of those customers click on the link to the blog off your webpage? Not as many as the number of people who would visit the blog if the URL was on a business card, I bet. This […]

Are you having trouble with Google’s PageRank? Feeling a little inadequate with a PageRank of 2 or lower? Well buck-up pilgrim. Joe Balestrino’s article, “How My Page Rank Went From 0 to 5 In One Update - How Your’s Can Too” explains some good pointers and tips to help increase your PageRank by the next […]

Google has counter sued Microsoft claiming that under California law, Microsoft can’t restrain employees from “choosing where they want to work.”
Google filed its lawsuit in state court in San Jose, Calif., two days after Microsoft went to court in Seattle to stop Google from hiring Kai-Fu Lee, a Microsoft vice president. Google’s suit argues that […]

We’ve all heard that familiar expression, “Good things come to those who wait”. Whether you’re waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV… […]

J.K. Bowman’s Spider Food has some great articles about web site marketing and optimization. There are a number of these articles that range from finding your target audience to optimizing keywords for your audience to optimizing page titles. Just keep clicking the “Next” button and the information keeps going!
“It’s important to note that while websites […]

Paul Chaney’s article entitiled, “The ‘Real’ Value Of Press Releases, Search Engine Marketing,” talks about how press releases have a certain value for search engine marketing.
“Thanks to the distribution capabilities of sites like PR Newswire and PR Web, your press release gets syndicated to a number of high quality, high traffic sites including Yahoo! News, […]

This article from eMedia Wire.com talks about how basic site optimization is sometimes not enough for the #1 position. It goes on to explain about optimized press releases and RSS feeds, or Really Simple Syndication feeds.
“A critical component of search engine ranking involves the number of web sites that link back to the home page. […]

Blogs are one of the biggest trends right now on the web. Even every non-professional, casual internet using, run-of-the-mill John Doe (or Jane Doe) has a blog. Usually it’s used as an online diary where they post what they did for that day or their thoughts that they had during math class or what not. […]

How can you make links work for you? Which links are the best? Which links are the worst? How can I rent links?
If you find yourself asking these questions, you may want to check out Aaron Wall’s article, “The All Powerful Link Myth.”
“If your inbound link profile sticks out as abnormal your site may not […]

I find the interviews by Aaron Wall always informational and humorous. This interview with the “mysterious” NFFC is no different; it’s funny, it’s full of information and it’s very easy to read.
” I don’t see any scaleabilty to be honest, the best service a client will get will be from “the proprietor” him/her self. Bringing […]

Search Engine Optimization may bring traffic, but it doesn’t necessarily bring cutomers as explained in the two-part article, “The Place of SEO in Internet Marketing”
“Traffic, no matter how “targeted”, does not equal sales. Achieving sales is in many ways similar to courtship.”
“Most consumers don’t need what you have to offer. Even if they do need […]

Aaron Wall, author of the SEO Book shares ideas for quality content and what to do and what not to do when writing body copy for a web site in his article, “What is Quality Content?”
“Lots of people tell you to make quality content, but they fail to ever define what quality is. What quality […]

The Associated Press is reporting that Yahoo has seen a 6-fold increase in its second quarter profits. I normally don’t care or write about such things but I find it a shame when a companies profits are largely based on the selling of stock it owns in its main rival.
But Yahoo generated most of the […]

Dan Thies is considered the keyword guru among SEOs and SEMs. Here is an interview with him done by Aaron Wall, owner of Search Marketing Info.

Tina Valiedi explains how you can use contextual marketing to bring your site to higher levels within the search engines in her new article, “Using Contextual Marketing To Increase Sales.”
“The basics ideas behind SEM are simple. You need to build a site and the optimize the content around specific keywords that will be called should […]

SatireWire recently sat down with Jeeves of AskJeeves.com for a pretty straightforward and candid interview. OK, maybe straightforward and candid are not the right words, but if you need to laugh out loud today, as I did, this interview is a must read.

George Peirson explains in his article, “The Five Ways You Should Be Using Keywords,” how and where to use keywords once you have compiled a list of them.
“In general you can use from 60 to 115 characters in a Title Tag. The Tag can include the company name, especially if it is a well known […]

Have you been wondering how PageRank works? Or how to increase your site’s PageRank? Dave Gilis explains this and more in his article, “Would You Like More PageRank?.”
“As a general rule of thumb, a one-way, high PageRank link will give your site a PR two points below that of the linking page. So a link […]

The article “Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion” by Chesa Keane explains the different stages of website development and maintenance needed to stay at the top of search engines, starting from the creation of the site.
“Creating a well-designed website is the first step in your internet marketing strategy […]

Scott Buresh tells us in his article, “Your Search Engine Optimization Strategy: Make Love, Not War,” two different ways to approach Search Engine Optimization.
“The underlying premise of this search engine optimization strategy is that you must use optimization methods that trick the search engines into showing a website predominantly in the results since the site […]

The article, “Getting Honest With The Search Engines” by Daria Goetsch talks about the methods that work and the methods to avoid for search engine marketing.
“Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the algorithms will change from one […]

Daria Goetsch’s article, “Good Content: The Key To Search Engine Ranking” explains how valuable your site content really can be.
“Good content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information.”
“So how do you get your visitors to stay on your site, and […]

How do you measure ROI, or Return on Investment, for your site? What are some tools you could use? What do you do with all those numbers and statistics? Charles Preston’s article, “How to Measure Search Engine Marketing ROI” explains all that and more.
“According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 […]

For search engine marketers, now is the time to start on Christmas-time strategies as Jim Hedger explains in his article, “Christmas Time for Search Engine Marketers”.
“Conventional wisdom states it takes about three to four months to achieve Top10 placements with an already established website. It can take even longer with new sites.”
“Time is of the […]