Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Exchanging articles could help to finally rid of […]

A programmer by the name of Webmasterbrain has just put out a neat Firefox extension tool for SEOs.
“The SEO Links extension gives you tooltips specially enhanced for SEOs. When enabled, hovering any link in Firefox will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. For […]

Misspellings
It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and purchased multiple […]

Securing Multiple Domains
I mentioned earlier the strategy of securing alternate versions of your domain name to prevent competitors from squeezing in on your branding efforts. This is a good marketing strategy that can be used to capture additional type-in traffic, secure other branding avenues you may wish to pursue, or simply to prevent your competitors […]

Google has posted official word about what is currently known as Google Base:
You may have seen stories today reporting on a new product that we’re testing, and speculating about our plans. Here’s what’s really going on. We are testing a new way for content owners to submit their content to Google, which we hope will […]

Spell Words Properly
It is usually not a good idea to use incorrectly spelled words in your domain name, even if you’ve done that to create a clever business name. The exception to this rule is if you have secured both the correctly spelled and incorrectly spelled URLs. You’ll want to make sure you use proper […]

Have you considered subcontracting out your reciprocal link program? These days, “in-house” isn’t always the most efficient way to complete certain functions of your business. There are services out there that you can hire to do your reciprocal link building for you (a lot of these are based in India). I researched some […]

Don’t Hyphenate
Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult to speak it. Try telling someone to go to “window dash coverings dot com” or “window hyphen coverings dot com.” See what I mean? Most of the time […]

Dan Thies has found a neat hidden protocol that can be used on your robots.txt file: The Wildcard.
User-agent: Googlebot
Disallow: /*sort=
This would stop Googlebot from reading any URL that included the string “sort=” no matter where that string occurs in the URL.
This will come in handy for sites that use user or session IDs. We recently […]

There has been quite a lot of controversy over the new Google Print service provided by Google (obviously). This service allows users to search printed books for certain keywords that they input.
Google is currently being sued for copyright infringement for copying these books and many people are in agreement to that. Me? Not necessarily.
Although […]

Secure a .com
I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. You’ll find it worth the extra effort as .com domain names are by far the […]

A lot of discussions have sprung up over why MSN is now showing a PageRank of 2 (PR2) on their home page. I have not jumped into this conversation (until now) because, really it’s just silly. Is Google penalizing a competitor? Is this Google’s way of sticking it to MSN?
Their recent court battles have been […]

Build Your Brand
Whether you like it or not, your domain name is an important part of your branding efforts. Your domain name goes on your letterhead, business card, printed materials; it must be spoken verbally over the phone, presented in email communications, and appears in the search results when your site ranks well on important […]

ebay’s latest marketing tactic with its “it” campaign is interesting, yet nothing really groundbreaking in my opinion. Years ago, BMW started an ad campaign of a similar method with their “BMW Films”. When it all comes down to it, eBay and BMW are trying to peak your interest, and as a result, […]

After changing our domain name several months ago, and having a completely white PR bar, we are finally showing our PR5 again for Pole Position Marketing.
(EMP) has also moved from a PR3 to a PR4.
Of course, this update has zero to do with rankings, as PR is updated internally all the time. I think […]

Matt Cutts posted on his blog that he expects the Google update to contineu with different phases of the rollout over the next few weeks.
And I wouldn’t be surprised if a second stage of the index rolls out around this time next week. I also wouldn’t be surprised if a third stage of the index […]

I gave Jeremy a hard time yesterday for wasting valuable blog space on it. But wouldn’t you know, I go home yesterday evening and see a commercial for it on TV.
I was agog. I figured this was just a stupid Internet thing, but there it was, in all it’s glory, on my television […]

This is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell domain names can be the death toll for any website, long before its even been given a chance at success. Short or clever domain names […]

Before you begin to build your website you want to make sure you have laid the groundwork that will ensure that you are able to operate and market your website successfully. All too often websites are designed and developed and then rushed onto the Internet without anyone having taken the time to properly consider the […]

It is the latest thing and probably the coolest to come around since Fraggle Rock. It comes out on October 20th and it has everyone talking.
I think the best part are the six videos with it around the globe.
If you don’t have it, you need to get it!

You may not realize it, but your site code may be overly-bloated. Many sites, especially ones created with an HTML editor such as Dreamweaver or Frontpage, have “bloated” code, meaning it has extra tags, styles, tables, etc.
The first thing you need to do to clean your code is to check and make sure all your […]

Jim Boykin provides rather interesting insight as to what type of sites we are likely to find on the first page of Google. I don’t buy it hook, line, and sinker… only because we’ve gotten sites ranked into top 3 positions that don’t fit any of that criteria, but it does give some food for […]

Code Comments
Comments are additional coding elements that are viewable only to those that are looking at the source code and can fall anywhere in the HTML code.

Persuasive Online Copywriting
How to Take Your Words to the Bank
by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
176 Pages, Paperback, $18.00
Published September, 2002
Persuasive Copywriting is a great companion to Call to Action, also by Bryan and Jeffrey Eisenberg. Portions of the information in this book were repeated in Action, but that does not make Persuasive any […]