Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Now it’s time to narrow down your selection […]

Now that you have narrowed down your list to actively searched, targeted phrases, you now need to start looking at the search results returned for each of the remaining keywords. This will tell you what site’s you might be going up against for top search positions.
As you perform these searches you want to take […]

As you whittle down your raw data keyword list it is important to get into the mind of your audience as much as possible. As you do this, you’ll often find that many keywords or phrases have multiple meanings. Phrases that you might use within your industry may not be the phrases the layman uses. […]

You know your business better than anybody else. Unfortunately, many business owners start selecting keywords based solely on search volume, rather than on the ability to drive targeted traffic. If you have a furniture store, the temptation will be to try and go after the keyword ‘furniture’ because it has high traffic volume.
Knowing your business […]

Once you have researched every possible avenue for keyword searches related to your industry, it’s time to begin the process of selecting the keywords that will most benefit you in your marketing campaign. The gathering process is simply a matter of knowing where to go to compile your list of keywords, the selection process requires […]

Have any of you heard Ricola’s latest promotion? The ad really caught my attention because the concept is a great one. Basically, “mystery coughers” that act as agents for Ricola will cough in a public place somewhere in the US, and if you are a someone lucky enough to offer them […]

Both Yahoo! Search Marketing Solutions and Google AdWords have their own keyword research tools that can be accessed without creating an actual account. Both tools offer keyword suggestions similar to what WordTracker offers as well as providing monthly search volume statistics.
Where WordTracker pulls from other meta search engines, Yahoo! and Google both provide search […]

So far my relatively new experience with Google Analytics has been a good one. So how about knowing EXACTLY who is visiting you? Thanks to the SEW forums, I’ve found a way to track visitors down to their exact IP address. This ability will help immensely to filter out the clutter […]

Another great resource for mining keyword data is WordTracker . This is probably the #1 tool for keyword research used by SEOs. WordTracker monitors several major meta search engines and tallies the number of times any query is used within a two month period. Using the WordTracker website, this data can then be mined giving […]

Like many, I primarily use FireFox for browsing the web. Yeah, I know there are not as many of us as those that use Internet Explorer, but FireFox users are hovering right around 20% of the browser market.
Today, while trying to activate a new XM radio I came across this message:
We’re sorry, but the browser […]

Every time your site gets visited, that visit is recorded in what is called a server log. These logs, when analyzed correctly, can be a great resource for mining raw keyword data. The trail a visitor leaves behind in the log can be quite considerable giving you a goldmine of information. While the server […]

The first stage of keyword research is to gather all the raw data you can find. Raw data is simply a collection of every possible keyword phrase that pertains to your industry and will deliver relevant traffic if top positions are achieved. In the raw data collection stage you’re really not as concerned about traffic […]