Archive for March, 2006

Secrets of Successful Business Relationships Online

posted by Stoney deGeyter on Thursday, March 30th, 2006

Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Operating a successful business is largely about building […]

Lessons From The Apprentice (6.1 - Los Angeles)

posted by Stoney deGeyter on Wednesday, March 29th, 2006

The Candidates
Kinetic: Muna, Kristine, Derek, Marisa, Angela, Surya, Jenn, Heidi, Aimee
Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani
Prelude:
For the first time The Apprentice leaves New York and sets up shop in Los Angeles.
Trump immediately puts the candidates to work on a task meant to see how everybody works together, kind of as a […]

Cover the Earth, A Marketing Campaign Gone Wrong

posted by Stoney deGeyter on Tuesday, March 28th, 2006

File this one under the “It’s Probably Just Me” category, but does anybody else have a problem with the Sherwin Williams logo and tag line? I first saw this a couple of years ago and was immediately appalled. Who in their right mind would want to “cover the earth” in paint?
I can only imagine that […]

Book Review: Who Moved My Cheese

posted by Stoney deGeyter on Monday, March 27th, 2006

Who Moved My Cheese
An A-Mazing Way to Deal with Change in Your Work and in Your Life
by Spencer Johnson
Hardcover, 96 Pages, $11.97
Published September, 1998
This is a book I read well over a year ago but still sticks with me. Incredibly relevant to anybody who is in a business which constantly changes. The book, and yes, […]

Quick, Grab the Bat Phone! Call Google Advertising!

posted by Seth Tachick on Friday, March 24th, 2006

In my experience with PPC management I have luckily never had to contact Google with problems to be resolved in regard to AdWords… until a few days ago. When I was having an issue with no logical explaniation, I looked all over the AdWords help center for a phone number to call; could not […]

Googling Skills vs. Character

posted by Stoney deGeyter on Friday, March 24th, 2006

Employers are starting to turn to Google to do research on potential job candidates. This article talks about how some job candidates are finding that their personal online blogs are interfering with their ability to get a job.
When Ciara Healy applied for a job at a university, she had no idea her personal blog could […]

Preaching to the Converted

posted by Stoney deGeyter on Friday, March 24th, 2006

Does the conversion process end at the point of sale? Those of us in service industries realize that the conversion process is ongoing as we have to ensure customer satisfaction in order to continue to get repeat business. But even for those in retail or selling products of some sort, the conversation may be the […]

Knowledge vs. Understanding

posted by Stoney deGeyter on Thursday, March 23rd, 2006

People who know how [knowledge] will always have a job.
They will work for those who know why [understanding].
–Pete Vossler

How to Persuade Others to Give You Their Money

posted by Stoney deGeyter on Thursday, March 23rd, 2006

I’m not a sales person, but running my own SEO company has led me into that role. I am my client’s primary contact, not only for project management, but as the first contact taking inquiry calls about our services. I rather enjoy the role of project management, but I’ve never felt entirely comfortable with the […]

Lessons From The Apprentice (5.4)

posted by Stoney deGeyter on Wednesday, March 22nd, 2006

The Candidates
Synergy: Allie, Andrea, Brent, Michael, Pepi, Roxanne, Sean, Stacy, Tammy
Gold Rush: Bryce, Charmaine, Dan, Lee, Lenny, Leslie, Summer, Tarek, Theresa
Prelude:
When Lenny and Tarek returned from the boardroom they let it out that Theresa was fired primarily because she didn’t bring Charmaine into the boardroom. Leaving the heavy implication that Charmaine would had been the […]

Undesirable SEO and What to Do with a Small Marketing Budget

posted by Stoney deGeyter on Tuesday, March 21st, 2006

I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can read below, they simply copied the information from what another SEO provided them.
I am just starting an internet business and I am looking for […]

Managing Your Time

posted by Stoney deGeyter on Monday, March 20th, 2006

In SEO and SEM, time management is critical. Almost anybody in the industry will tell you that you can spend countless hours “tweaking” a website, looking at traffic analysis and conversion stats, and employing solid link building campaigns. These are all essential parts of a good SEO service but limits have to be placed on […]