Archive for June, 2006
posted by Stoney deGeyter on Thursday, June 29th, 2006
Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! I hope that title got your attention! It’s […]
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posted by Seth Tachick on Thursday, June 29th, 2006
You’re working diligently, when someone abruptly enters your office, introduces themselves, and asks you questions in order to give information that you rather not give. Ahhhh, it’s another unsolicited sales visit to your place of work from that overly-assertive specimen we all know as the door-to-door salesman (don’t feel like being PC at the […]
Posted in Search & Marketing, Marketing, Business Principles | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Thursday, June 29th, 2006
People want their leaders confident and fearless. They want super-men that can overcome any obstacle in their path, rise to any challenge and defeat it, and set impossible goals which they regularly achieve. Nobody wants to follow a weak and insecure leader, someone who’s afraid of a challenge or to try something new. In fact, […]
Posted in Search & Marketing, Business Principles | Speak up (2) » Trackback from your own site.
posted by Stoney deGeyter on Wednesday, June 28th, 2006
The 21 Indispensable Qualities of a Leader
Becoming the Person Others Will Want to Follow
Authors: John C. Maxwell
Hardcover: 160 pages, $11.69
Published: June, 1999
I like most of John Maxwell’s stuff and 21 IQOAL is no exception. I was surprised, however, at the slim nature of this book compared to some of the others I’ve seen of his. […]
Posted in Marketing Book Reviews, Business Principles | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Tuesday, June 27th, 2006
Today I turn 34. I probably would have taken the day off except I have to be in court tomorrow for a traffic ticket and I’ll be going on vacation in a couple of weeks so I feel that my presence is desired here in the office. Though I have to say that my work-focus […]
Posted in Search & Marketing | Speak up (4) » Trackback from your own site.
posted by Stoney deGeyter on Monday, June 26th, 2006
The Task
The teams are to create (at minimum) a TV commercial and magazine ad to market the Marquis Jet card.
While Amy goes to meet with company execs, the rest of the women were left without instructions or a plan of action. The girls begin to build an advertising campaign without clear instruction or leadership. The […]
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posted by Seth Tachick on Friday, June 23rd, 2006
marketing: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What do you think of this definition? I’d really like to hear what “marketing” is to you.
Though a bit wordy and convoluted, […]
Posted in Search & Marketing | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Friday, June 23rd, 2006
Nielsen // Net Ratings has released their Search Engine Marketshare stats for May 2006.
Google: 49.1%
Yahoo!: 22.9%
MSN: 10.6%
Compared to April ‘06, here is the change for each:
Google: -0.8%
Yahoo!: +1.0%
MSN: -0.1%
Posted in Google, Yahoo! Search, MSN, Search Engines, SE Marketshare | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Friday, June 23rd, 2006
I finally got the full results in the mail for the online marketing class I taught at our local community college. I was graded on a scale of 1-5 with 1 being “strongly disagree” to 5 being “strongly agree”.
Shows knowledge of this subject
average: 5.0
OK, so at least I know what I’m talking […]
Posted in SEO / SEM Research, Search Tools and Resources, Search & Marketing | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Thursday, June 22nd, 2006
Linking Matters
How to Create an Effective Linking Strategy to Promote Your Web Site
Authors: Ken McGaffin and Archie Binnie
Paperback: 33pages, Free
Published: February, 2003
While several years old, the Linking Matters report is still highly relevant to today’s link building campaigns. It outlines some solid strategies for analyzing your current links, laying the framework for a new campaign […]
Posted in Link Building, Search & Marketing, Marketing Book Reviews | Speak up (1) » Trackback from your own site.
posted by Stoney deGeyter on Thursday, June 22nd, 2006
In my post yesterday I had misspelled a single word throughout the entire post. “loose” was spelled “lose”. It’s amazing at how one single letter can completely change the meaning of a post. Just another Doh! moment for me!
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posted by Stoney deGeyter on Wednesday, June 21st, 2006
If you have a good team… I mean a real good team, they will dreamers not just workers. While there is nothing wrong with having a team of workers, we all know we need skilled people who can get the job done, but we also need dreamers on our team. And the best workers are […]
Posted in Business Principles | Speak up (1) » Trackback from your own site.
posted by Stoney deGeyter on Tuesday, June 20th, 2006
Just for fun I felt like going back and re-watching past seasons of the apprentice. I’ve seen all the episodes but since the show is on such a long hiatus (won’t be coming back until next January) and season five was such a downer, it would be fun to go back and revisit the episodes […]
Posted in Search & Marketing, Business Principles | Speak up (4) » Trackback from your own site.
posted by Stoney deGeyter on Monday, June 19th, 2006
For most things I’m very good at getting things done on schedule, but I find that when it comes to my online reading, such as blogs and forums, I’m forever behind. I try to set aside time daily to visit the blogs and forums that I have bookmarked, but business takes priority. Come the end […]
Posted in SEM Discussions & Blogs, Search & Marketing, SEM News & Trends, Business Principles | Speak up (2) » Trackback from your own site.