Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! I’ve always had trouble fathoming those that own […]

So there’s quite the debate about buying and selling links. What I heard from the experts from this session involved positions from more of a neutral perspective. You could tell that some hands were tied, as perhaps some of the panelists didn’t really like the whole idea of buying links, yet […]

MSN isn’t exactly known for having spectacularly relevant search results, while also being pretty easily to manipulate. People often point to the low search volume that MSN provides, and relate that to the non-so-relevant results. And they are probably right. But what often gets missed is that MSN often has one of the best conversion […]

Now we get into more about linking. This session covered a broad scope of link strategies ranging from directory submissions to some crazy link baiting tactics. Here are some interesting points and ideas that were brought forth in the linking strategies session.

As for directory submissions, it is best to avoid submitting to directories […]

The other day I was searching for a new office chair and noticed something that I think I was only vaguely aware of before. As I search, I tend to look only at the descriptions when reviewing natural results and only the titles when viewing PPC results. This was all unconscious, (until I became aware […]

This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much said that I already hadn’t heard before. Essentially the over-lying message was that if your site cannot be crawled correctly in the first place, than […]

There is a good thread going on over at Search Engine Watch forums about outsourcing link building efforts and if you should or not. This question was asked by another SEO but its relevant to SEO clients as well. You never know when your SEO might be outsourcing such a crucial component of your campaign. […]

I had a client complain recently that we expected them to have too much involvement in the optimization process. What all did we ask of them? To look over the keyword research we performed and tell us if they approved of the information we gathered as well as our recommendations. They simply needed to […]

Ahhh, how we all love the wonderful world of link building… a world of about 25% truth and 75% speculation. I was hoping that this session would change things. Here are some interesting points and ideas that came from the link building basics session.

Do not get links from just any website. It […]

Are you worried about internet privacy? I’m not so much (yet) but I know many are. Well, here’s a clever way to to keep “The Man” (in this case your favorite search engine) from tracking your searches.
[quote]In the past, the only way to prevent this association was to routinely clear the cookies from your browser. […]

Do you get involved in your SEO campaign, or do you let your SEO do whatever they think is best? If the latter, well, I hate to break it to you, but your SEO owns you.
There is nothing wrong with trusting your SEO to do the right thing, but that trust should not include your […]

Is it possible to learn too much information on PPC management? I don’t think so! I’m actually enjoying all of this learning… maybe I should check my temperature? Here’s some main points and ideas that were brought up in this session.

The act of simplifying a form / checkout page can alone drastically increase your […]

At the risk of pointing out a very clever competitor, run a search on Google for five SEO excuses. The first five results are as follows:

Not only did this guy get all five of his excuses listed first, but take a look at the sub domains and read them out. Pretty clever.
Hat tip to Digital […]

I’ve always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service.

Single-Serve SEO: These firms provide a proposal for optimizing your entire site or optimizing for a set number of keyword phrases. Once […]

Obviously the PPC ads themselves are a very important element to successful search engine advertising. So what do these ads need in order to bring in the targeted clicks that lead to conversions? Here are some interesting tips and ideas that I gathered from the session.

The ad titles themselves are proven to be the […]

This session gave some great information on PPC do’s and don’t’s . Some of these panelists have been involved in PPC management since its beginning, so I listened intently on what wisdom they had to share with us. Here are some interesting points from the session.

In cases in which search volume is limited, […]

Whether you have outsources your SEO campaign or are performing it in-house, here is a quick list on how to lose ROI and create diminishing returns for your business. Why 13? Well, because that’s your lucky number!

Make and upload site changes using old un-optimized backup files rather than the more recent optimized page files. And […]

RSS feeds have made it easy to monitor and track news stories, blog posts and certain websites for important updates. But not every site has an RSS feed that you can track, nor does every change made constitute an RSS update.
In the world of online marketing, tracking changes to competitor, client and industry related […]

If you’re like a lot of people, you use Google by default. You’ve been told that their results are superior over the other engines and, well, since everybody’s using Google, you do to. But did you ever wonder what how those “other” search engines measure up?
Jennifer Laycock spent a week using only Ask.com for search, […]

J. Albright asked a compelling question over at Small Business Brief Forum:
This past weekend I was reading a book by Wallace D. Wattles called “How To Get What You Want.” In that book, in the first chapter, Wattles defines success as:
“Getting what you want is success.”
I really liked that definition. It’s simple, focused, and to […]

Not everybody is able to implement a full-scale SEO strategy. The reasons for this may vary; time, budget, technological barriers, etc. For those that find yourself limited by what you can do now, here are the essentials of SEO:
Quality Content
Let’s not confuse this with lots of content. Filling your website with content is a great […]

Last month I commissioned my programmer to develop an update on our SEO project management system. The new changes were supposed to improve our interaction and communication with the clients. After spending several hours and implementing a test system, I immediately realized that my idea was completely wrong. It didn’t simplify anything and, in […]