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This post is part of our Internal Operations Manual Series.
Optimized text (OT) is first and foremost marketing copy for the website. Each optimized page must be written with the client’s products or services in mind. They are not general information pages, but pages designed to provide the visitor with the information they seek which compels […]

As part of our in-office organizational efforts I’ve been working on an operations manual that provides step-by-step documentation of each of our job functions. We have various manuals (for lack of a better word) here and there, but the new operations manual is my effort to put everything into one place and be as specific […]

Editors note: I’ll give a free EMP book to the first commenter who doesn’t know the reference of this post’s title. (Be honest!)
So, speaking of things that people say, but don’t quite know what they mean, I got this email in my mail box the other day:
We cant find your web site.
Stop the […]

The 80/20 rule tells us that 20% of our efforts result in 80% of our best work. Similarly 80% of what we do each day only nets us about 20% of your total work value. Therefore, in order to be more productive we must figure out what that 20% is that yields us our 80% […]

Keywords in content is good.
Keyword stuffing content is bad.
Reciprocal links are good.
Excessive reciprocal links are bad.
Linking out is good.
Linking out to junk is bad.
CSS is good.
Code bloat is bad.
Link marketing is good.
Link spamming is bad.
Search knowledge is good.
Algorithm chasing is bad.
Trusted domain names are good.
New domain names are bad.
A crawlable site is good.
A non-search engine […]

There are definitely lessons to be learned about reaching your target audience, especially when it comes to blog readership. While this blog is targeted to just about all things Internet, search, and marketing related–which is a pretty large and vague reach–each individual post can interest a specific segment of that market.
Last week I posted about […]

I don’t know what got me thinking about this, but somehow I came to the conclusion that search and faith are remarkably similar. Try this on for size:
Now search is the substance of things hoped for, the evidence of things not seen.
That’s taken from Hebrews 11:1, but the word ‘faith’ has been substituted with ’search’. […]

There are a lot of keys to business success. Everybody has their own list, including me, and by and large they are all true. Here are a couple more that have recently been issues for us in our office:
Organization:
Any business can run without good organization, but a lack of organization stunts growth. In fact a […]

I recently found an article of mine posted on another website. Normally that would be a good thing as this article was distributed to a couple of article distribution sites. The original distribution site provides full bio information on each of their articles, but the offending site didn’t get the article from here, they got […]