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Visit any SEO forum and undoubtedly you will find a heated discussion of Google’s dreaded “Sandbox” amongst the threads. The Sandbox is a well known, but as of yet unconfirmed aging delay implemented by Google; generally for newly indexed websites. The sandbox is experienced as an inability to rank for nearly any search phrase including […]

I just wanted to comment briefly on the recent announcement that Google Answers will stop accepting new questions this week. From my own experiences I can say that the personal benefit of browsing Google Answers was largely entertainment oriented and so perhaps Google has outgrown this experiment.
Fortunately the archive of answered questions will remain […]

This was what I would have to say was probably my favorite session at PubCon. They were not necessarily there to teach us anything or talk on a specific subject. They were there to help people with their websites.
Before the session actually began they went around the room and collected business cards from random people […]

This session was created to take a look at “off-the-shelf programs that make life easier for the affiliate and SEO/SEM webmaster.”
Although we already use most of the tools that were mentioned in this session, which made it less interesting than I had hoped, I was thankful for the tools that were mentioned.
Among these tools, Alex […]

Google
October: 45.4%
September: 45.1%
Change: +0.3%
Yahoo
October: 28.2%
September: 28.1%
Change: 0.1%
MSN
October: 11.7%
September: 11.9%
Change: -0.2%
ASK
October: 5.8%
September: 5.8%
Change: 0.00%
AOL
October: 5.4%
September: 5.6%
Change: -0.02%
Source: ComScore

Ever since PubCon our team has been ignited with new, bold and innovative ideas. I don’t think there has been any point in our eight year history that we have had a better team assembled. We’ve got more ideas on the table than we’ll be able to implement within the next twelve months. That’s […]

In the SEO industry, it’s pretty easy to badmouth other SEOs. Whether it be publicly, privately, unanimously or otherwise, I find that many times when an SEO bashes the work of another, they are doing so bases largely on assumptions. And we all know what assumptions do, right?
I’m just as guilty as the next guy, […]

I was only able to attend the last half of this session (having decided to use my ninja stealth abilities to sneak out of “Optimizing your Site for Higher Conversion Rates”). After my ninja vanish maneuver I found myself strolling the halls of the conference looking for a good session to crash. I peeked in […]

Nov. 16th - Wednesday morning I was able to sleep in a bit (thanks to a very agreeable boss). My first session of the day was Keyword Selection: Top of Search, moderated by Joe Laratro. Each speaker had something to offer from a unique perspective. Noteworthy lessons include:

Evaluating keywords by: […]

While this session was largely dominated by Daniel Goldman’s Opera discussion (which was marked with many mysterious references to the Nintendo Wii, or more specifically the Opera Browser contained therein), there were a couple of interesting bits that I captured from the panelists:

Even those that evangelize the use of well formed CSS and HTML still […]

A brisk stroll to the Las Vegas Convention Center with the team from Pole Position Marketing started Day 1. It was a bluebird sunny Southern Nevada morning and the Center was abuzz with attendees to 3 different events including the G2E Gaming Convention. Navigating one of the largest areas under roof in the world proved […]

I attended this session purely to educate myself about something that I knew nothing about, and I’m glad I did. Here are some helpful tips and pieces of information:

Register any trademarks with uspto.gov. Apparently it is quite easy to do and does not take much time. Safeguarding your company name is a good start that […]

This session involved a topic that obviously is very important to anyone that is marketing a site, optimizing it for higher conversion rates. All in all, that’s what we’re trying to get visitors to do, whether it be through filling out a form, buying a product, etc..
How can we get better conversion rates? One […]

The first session that I attended at Pubcon was entitled:
Feeds, Blogs, News, and Social Search.
I wasn’t sure what I was going to get out of this, and at first I wasn’t sure that I did get anything specific out of it. There were a ton of ideas running around in my head, but […]

To insure that we got the most out of PubCon, our fearless leader assigned sessions to each team member. My first session was SEO & Big Search, moderated by Jake Baillie.
This was an interesting session in that it was primarily an opportunity for some of the primary search properties to discuss their own in-house […]

Google
Current: 49.6%
Previous: 49.4% (June ‘06)
Change: +0.2%
Yahoo
Current: 23.9%
Previous: 23% (June ‘06)
Change: 0.9%
MSN
Current: 8.8%
Previous: 10.3% (June ‘06)
Change: -1.5%
AOL
Current: 6.2%
Previous: 6.9% (June ‘06)
Change: -0.07%
ASK
Current: 2.8%
Previous: 2.3% (June ‘06)
Change: +0.05%
Source: Nielsen//NetRatings

Moving away from the world of PPC, this session was on the topic site crawlability. Tim Converse of Yahoo had a lot of interesting information to bring forth, along with Vanessa Fox of Google and Mark Jackson of Vizion.
Crawlers are always running, and they find your site by way of external links, domain registration, and […]

In this session, John Marshall, CEO of Click Tracks, made a really good presentation on “the anatomy of a click”. He explained exactly what happens when someone clicks on your PPC ad, and used this explanation to account for the discrepancy between the different traffic numbers that each web analytics program puts out for the […]

Every once in a while you will come upon a session that isn’t entirely abundant with info that’s useful. This was one of those sessions.
However, the panelist from Microsoft brought up something cool about a whole new way of searching… searching using pictures! In a sense you would be conducting a reverse image search. […]

This session was geared towards the big PPC players, those managing literally millions of keywords. Though I’m not managing millions of keywords, I still was able to get some useful information from this session.
The topic of budget allocation was brought up and rightfully so. Would it make sense to allocate the same amount of […]

This week I will be posting a number of posts based on each of the sessions I attended at Webmaster World’s PubCon 2006 in Las Vegas. The first session I attended was on the topic of PPC Ad & Landing Page Optimization.
For the most part, the discussion specifically involved Google AdWords. As many PPC […]

As our plane touched down in Vegas I had already finalized a firm and responsible schedule in my mind which included lots of rest for the morning ahead. By the time our limo pulled up to our hotel, I had made some serious alterations to my schedule;

Forget the Schedule, allow Sin City to […]

Over the next few days the Pole Position Marketing team will be posting their session notes from PubCon. Since I was invited to PubCon via our good friends at Search Engine Guide, I have posted my PubCon notes on the blog over there. That link will take you to my thoughts on the conference as […]

Over the last several weeks I’ve been working on a new version of our website and was able to finally rolled it out. Its not a complete re-design, just a minor upgrade over the previous version of the site. Take a look at it here.
Here’s what’s changed:

Left Nav Removed: All navigational elements are now encompassed […]

Well, we’re all back from PubCon safe and sound. I’m glad our team went. The sessions and our notes should spark a number of new ideas on how to improve our current procedure and service here at Pole Position Marketing. It was also a great bonding experience between the five of us to hang out […]