Archive for December, 2006

The Lazy Week

posted by Stoney deGeyter on Thursday, December 28th, 2006

Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! The week between Christmas and New Years is […]

Just Added MyBlogLog to EMP

posted by Stoney deGeyter on Wednesday, December 27th, 2006

So this MyBlogLog thing has been going around and I thought I’d give it a try. Be sure to add EMP to your MyBlogLog community, etc. etc.!

Why We Sometimes Do Better With Other Peoples Stuff Than Our Own

posted by Stoney deGeyter on Tuesday, December 26th, 2006

In our personal lives we learn to take care of ourselves. Sometimes we spend a bit too much time being self-focused and neglect those in need around us. In business, we tend to do the opposite. That is, we spend so much time meeting our customers needs that we can often forget to focus on […]

Have a Joyous Christmas

posted by Stoney deGeyter on Friday, December 22nd, 2006

Just want to wish everybody a Merry Christmas. I hope this is a joyous weekend and a time of reflecting on the true meaning of Christmas. God bless!

Courtesy Photo from The Nativity Story, in theaters now.
Note: You are free to wish me a happy holiday of your preference. I wouldn’t think of being offended by […]

Site Search: If it Don’t Work, then Don’t Use it!

posted by Seth Tachick on Friday, December 22nd, 2006

As part of my job involves analyzing sites, I have come across many e commerce sites that have some serious issues that could significantly inhibit sales. One unfortunate common trend I’m seeing are site search features that do not work properly. According to Jupiter Research, 33% of customers look first to website search instead […]

Jason’s SEO Wish List

posted by Jason Green on Thursday, December 21st, 2006

While it is tradition to address one’s Holiday wish list to the Big Elf, I’m going to, take a more direct and practical approach; attempting to appeal to the Search Giants themselves. Hopefully they, like their users, are also subject to the “spirit of giving”.
Jason’s SEO Wishlist
To The Spirit of Search Engines Past […]

Nielsen//NetRatings Search Engine Market Share November ‘06

posted by Stoney deGeyter on Thursday, December 21st, 2006

Google
November: 49.5%
October: 49.6%
Change: -0.01%
Yahoo
November: 24.3%
October: 23.9%
Change: +0.04%
MSN
November: 8.2%
October: 8.8%
Change: -0.06%
ASK
November: 2.6%
October: 2.8%
Change: -0.02%
AOL
November: 6.2%
October: 6.2%
Change: +0.0%

10 Not-So-Quick-But-Still-Important Ways to Increase Conversions

posted by Stoney deGeyter on Thursday, December 21st, 2006

Yesterday I posted 10 Quick Ways to Increase Conversions. As I stated in that post, there are literally thousands of signals that can be changed to improve one’s conversion. That list was to give you 10 easy changes.
Today I give 10 more, but they are not quite as easy to implement as those on […]

10 Quick Ways to Increase Conversions

posted by Stoney deGeyter on Wednesday, December 20th, 2006

My SEO firm has been spending a good deal of time analyzing conversion and usability aspects for our clients over the past year. While there are literally hundreds, if not thousands, of things that can be changed to help improve conversion rates, we’ve created a short list of things that are both quick and easy […]

Five Things You Probably Don’t (Want to) Know About Me

posted by Stoney deGeyter on Tuesday, December 19th, 2006

It’s like a bad virus. If it goes around long enough, sooner or later you’re gonna catch it. The “it” in this case is a list of five things you probably don’t know about… fill in the blank. Jennifer Laycock got it and she gave it to me!
So here is my list of Five Things […]

Your SEO Should Do More than SEO!

posted by Stoney deGeyter on Monday, December 18th, 2006

In a previous post I talked about the value in achieving a top search engine ranking. While rankings are still a primary function of the SEO, as they well should be, they should not be the only primary function. In fact if your SEO only talks in terms of getting you top rankings on the […]

Quotes & Catchphrases: Part I

posted by Stoney deGeyter on Friday, December 15th, 2006

Before we hit our final list of all-time great quotes and catchphrases, here is the list of another feat of marketing, both on the creative and business sides, 100 best songs of 2006. Sadly, I can’t say I recognize any of them by name.
On with the 100 best quotes and catchphrases. Note: to read where […]

Friggn’ Google: Minimum PPC Bids, STILL on the Rise?

posted by Seth Tachick on Friday, December 15th, 2006

Ever since Google has implemented its new landing page algorithm back in July, many advertisers have felt like they have been getting screwed over due to rising costs as a result of declining quality score. Being a PPC manager myself, I have felt the affects first-hand, especially in the past 3 weeks or so. Yes, […]

NASA’s Google Earth Solution

posted by Jason Green on Friday, December 15th, 2006

An article over at New Scientist covers NASA’s solution to the overwhelming amount of atmosphere and climate data that they have been receiving due to an advanced monitoring system which they have deployed. The article describes NASA as being swamped by Terabytes of data streaming in daily from the Earth Observing System.
The solution is […]

Webmaster Guidelines & the 4 Faces of “Random Surfer”

posted by Jason Green on Friday, December 15th, 2006

I was recently browsing the web for new information on website quality evaluation when I stumbled across Google’s Webmaster Guidelines. While lightly perusing the guidelines for any updates, I thought that it might be worthwhile to explore the guidelines in-depth. However to make the review more interesting I will be approaching each guideline […]

Book Review: Authentic Leadership

posted by Stoney deGeyter on Friday, December 15th, 2006

Authentic Leadership
Rediscovering the Secrets to Creating Lasting Value
Author: Bill George
Paperback: 240 pages, $12.21
Published: August, 2003
Authentic Leadership was easily one of the most fascinating business books I’ve read all year. I didn’t buy this book, it was a text book one of my employees purchases for one of their college classes. I never read any of […]

Quotes & Catchphrases: Part II

posted by Stoney deGeyter on Friday, December 15th, 2006

Note: to read where each phrase comes from highlight below each catchphrase.
40. Stifle!
Carroll O’Connor as Archie Bunker, All in the Family
39. Would you believe…?
Don Adams as Maxwell Smart, Get Smart
38. Sock it to me.
Laugh-In
37. …if it weren’t for you meddling kids!
Any bad guy once caught, Scooby Doo
36. Well, isn’t that special?
Dana Carvey as The Church […]

Quotes & Catchphrases: Part III

posted by Stoney deGeyter on Thursday, December 14th, 2006

For those of you who think along with me that these catchphrases posts lack real marketing value, here is a list of the 50 best TV commercials from the 80’s
.
But moving on, here is a continuation of TV Lands 100 Greatest TV quotes and catchphrases! Note: to read where each phrase comes from highlight below […]