Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! I’m reading a book by John Maxwell called […]

Do you watch the Superbowl for the game or for the commercials? Me? I watch the commercials, but the game is a good time to work on some snacks and writing up blog posts. I’ll hopefully be providing a recap of some of the commercials that caught my attention. But you don’t have to wait […]

Our company has built our own custom task management system that integrates with our SEO and Marketing client reporting system. It’s great. In fact, I’m a big fan of task management. But having a task management system in place, even when used properly, still does not take care of all of my task management issues. […]

The Wisdom of Crowds
Author: James Surowiecki
Paperback: 336 pages, $14.00
“Does it please the people to leave its administration in the hands of those who are actually in charge of it?”
- Jean Jacques Rousseau
The Wisdom of Crowds by James Surowiecki is a book that everyone should read. It’s up there with Jean Jacques Rousseau’s Social Contract. The […]

Google
December: 50.8%
November: 49.5%
Change: +1.3
December ‘05: 48.8%
12 Mo. Change: +2.0
Yahoo
December: 23.6%
November: 24.3%
Change: -0.7
December ‘05: 21.4%
12 Mo. Change: +2.9
MSN
December: 8.4%
November: 8.2%
Change: +0.2
December ‘05: 10.9%
12 Mo. Change: -2.5
ASK
December: 2.1%
November: 2.6%
Change: -0.5
AOL
December: 6.1%
November: 6.2%
Change: -0.1
Notably, Nielsen shows that My Way Search has again surpassed Ask with a 2.4% of search market share. Ask really needs to step things […]

The Candidates
Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee
Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani, Surya
Prelude:
Kinetic is working hard to maintain the unity of the team but then Trump calls and throws a wrench in the works. He asks that a member of Kinetic step up to lead Arrow to a […]

Recently in the office here, Stoney had us go through this exercise in which we associated each of us individually with a shape. He got the idea from a Quantam Business book he has been reading. We found that each of us could be labeled within one of the described shapes, but not entirely. Also, […]

I read Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords into a High-Performance SEO Campaign and all I can say it’s great. The guide provides an abundance of information for anyone in the SEO business.
That includes the copywriters. Here are the tips I found to be helpful as […]

I’m a bit late with this week’s recap. Unforeseen circumstances prevented from getting this to you earlier.

The Candidates
Kinetic: Muna, Kristine, Derek, Marisa, Angela, Surya, Jenn, Heidi, Aimee
Arrow Team A: Aaron, James, Stefani
Arrow Team B: Michelle, Tim, Nicole, Frank
Carey, Martin
Prelude:
Arrow doesn’t seem too happy to see Michelle come back from the boardroom. The team […]

Fridays are typically the most unproductive day of the week, with the exception of the occasional Monday doldrums. By Friday everybody is ready for the weekend and its often just difficult to get into the work rhythm of the first four days of the week. [Cue infomercial voice here] But what if I told you […]

About a month ago Stoney came to me to discuss a writing project he was working on. The project was to develop a keyword research handbook that was truly definitive. He asked me to organize the material he had and possibly contribute some of my own. At first I figured that we would […]

The 21 Irrefutable Laws of Leadership
Author: John Maxwell
Hard Cover: 256 pages, $15.63
Published: September, 1998
“Everything rises and falls on leadership.” That is the first line of the conclusion of John Maxwell’s 21 Irrefutable Laws.
This isn’t my first experience with Maxwell’s Laws. I’ve been through two seminars going through these point by point, and even walked through […]

Ever wonder what it would be like if we had all the conveniences of the Internet in the “real” world? I do. A lot, actually. Whether I’m sitting at a stop light, looking where I left my keys or just waiting in line at the grocery store, if we had the power of the Internet […]

If you haven’t already read the Eisenberg brothers’ book Call to Action, then you need to! You don’t have a choice in this matter if you’re involved in any aspect of website marketing. When I read it I took note of some brief pieces of information that really stuck out to me.

You must go beyond […]

January 19th 1983; Apple Computers releases the “Lisa”. A personal computing marvel of ingenuity that hit the market with a price tag of $9,995.

More about the Lisa

I was reading Tom Asacker’s article, Plaid is the New Black and White. Though I didn’t care for the introduction from Paul Simon, I was impressed with the article overall. At least it led me to read another article he wrote, Clarity: Marketing’s New Task. I found the two articles to be conflicting. In Plaid […]

Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales and significant business growth. Unfortunately, many online businesses go with the less is more philosophy. As such, this leads to less user satisfaction and in […]

No, this isn’t a joke in search of a punchline. I just posted an article over at the Search Engine Guide blog titled Managing Your Pay-Per-Click Portfolio. Here are the comparisons I’ve drawn:

Both are an investment
Both can easily be managed
Both require deeper knowledge
Both have their ups and downs
Both, if mismanaged, can lead to significant loss
Both […]

Our fearless leader and CEO of Pole Position Marketing, Stoney deGeyter, is teaching a class at Truckee Meadows Community College (TMCC) here in Reno, Nevada. Launched in 1998, PPM is Reno’s leading search engine optimization and website marketing firm. For nearly a decade, Stoney has provided local and global business owners increased website visibility, top […]

Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a simple diagram to help myself understand the progression of individual roles during the campaign life cycle. When I presented my humble diagram, the […]