Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Last week I read an article that blasted […]

The name is King. Burger King. And this is how the King rolls.
I’m fascinated by Burger King’s marketing campaigns. First they came out with the little blurbs found on their burger wrappers, fry containers and soda cups. Now they got some of those cool blurbs in the store (I read a clever one on the […]

Internal Hyperlinks
You are your own best resource, so use yourself. Hyperlink other resource pages of your site that are relevant to the copy. This will benefit the reader, increase the amount of time they spend on your site, and help you with the search engines.
External Hyperlinks
Incorporating links to external resources will benefit the reader […]

No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.
There are a number of measurements that can be used when determining how good a keyword might be:

Search volume (high […]

I don’t know much about the Ghost Rider character, but like everyone else in America I have been subject to the barrage of advertising for the newly released Nicolas Cage movie. If you haven’t had the pleasure, please review the trailer below. Pay special attention to the information given in the voice over. […]

If you want to be distressed - look within.
If you want to be defeated - look back.
If you want to be distracted - look around.
If you want to be dismayed - look ahead.
If you want to be delivered - look up.
John Maxwell, The Winning Attitude

Content is important, but if the images you incorporate don’t support your cause you risk loosing your audience. I began thinking about this after I saw a Nicoderm commercial. No, not the hilarious one with the psycho flight attendant. This one has a woman talking about how her hair doesn’t smell like an ashtray anymore. […]

We (finally) upgraded to FeedBurner so our RSS feed has changed. I’d like to ask all EMP readers who pull our feed via RSS to switch over to our new feed: http://feeds.feedburner.com/empE-marketingPerformance.
The old feed will still work but taking a few seconds to change the subscription will allow us to have some accurate stats.
Thanks!

A mini interview of yours truly was posted yesterday over at the SEMpdx website. Just three quick questions, the first being an overview of my presentation that I’ll be giving and then two more quickies about keywords and keyword research.
You can also read their mini-interview with Matt McGee as well.

I noticed the other day that Baskin Robins changed their logo. Here’s the old logo:

Here’s the new one:

It wasn’t until the next day after I first saw it that it dawned on me that the Pink part of the ‘BR’ forms the number “31″. As in 31 flavors.
It’s clever.
But it’s also somewhat hard on […]

For those of you who think search is dead, well, it’s not. Annual growth rates in search volume show a 26% increase over this time last year!
Google
January: 47.5%
December: 47.3%
Change: +0.2
Yahoo
January: 28.1%
December: 28.5%
Change: -0.4
MSN
January: 10.6%
December: 10.5%
Change: +0.1
ASK
January: 5.2%
December: 5.4%
Change: -0.2
AOL
January: 5.0%
December: 4.9%
Change: +0.1
Source: comScore

A few weeks ago I became the proud owner of a 1966 Dodge Charger. Its in good condition but it needs some engine work. Unfortunately, about the only thing I know how to fix in a car is, uh, well… hmmm… I guess I really don’t know how to fix anything in a car. Not […]

I feel compelled to begin with a little disclaimer: in no way was today’s blogging activity here at PPM orchestrated to be a pick on Rand day. We openly praise and discuss much of Rand’s work here at the office and we are very much fans of SEOMoz.
With that said…
Today I was reading an […]

Even the best of us in the business can sometimes go all elite and say something dumb. I love Rand of SEOmoz but I think he went swimming in the deep end of the elite pool without his floaties. You can read my full post about this over at Search Engine Guide in my post […]

We’ve all have bad habits we need to kick. But we don’t because we are comfortable in them. They are easy and changing is hard. But more times than not, changing the bad habit will actually make life easier for you in the long run. You know this. We all do.
But today is the […]

When I first graduated from college I, like everyone else, had to start at the bottom. Consequently, I worked as a medical proofreader. It gets worse. Every day I had to poor over reviews for Workman’s Comp cases. Oh joy.
Did I mention I love my job?
Anyway back to the point, it was extremely […]

When I was a kid I read a lot of books. Usually when I was grounded and had nothing else to do, but there were no shortage of books such as the Chronicles of Narnia or Little House on the Prairie type books for me to read. By the time I hit Jr. High or […]

The Candidates
Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee
Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani, Surya
Prelude:
Surya goes off on his team, telling them, “Don’t lie!” Surya believes he has to be PM on the next task in order to prove himself. “I’ll bleed for this team,” he tells them.
The Task:
The teams […]

Everyday I see at least 1 new “SEO Tool” on the web. Generally they are copycats of existing tools as this is an area that SEO’s have beaten to death. Over the years I have encountered thousands of so-called SEO tools most of which are simply of no unique value. Occasionally I do however come […]

I’ve never been a follower of the whole New Years resolution idea, not that I don’t think I can follow through with it, but because I think we tend to set ourselves up for failure with such things. However, for some reason this year, I felt compelled to come up with a realistic resolution, besides […]

With momentum…

Leaders look better than they actually are.
Followers increase thier performance.

Without momentum…

Leaders look worse than they actually are.
Followers decrease their performance

John Maxwell, Developing the Leaders Around You

The Winning Attitude: Your Pathway to Personal Success
Author: John C. Maxwell
Paperback: 214 pages, $5.99
Published: 1993
Attitude is a funny thing. It plays a significant role in our daily successes and/or failures, whether people like us or not and our ability to lead. But, as John Maxwell points out in The Winning Attitude, we have complete control […]