Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Finding good leaders is never easy. Most of […]

Link bait and reciprocal linking programs have quite a bit in common. Without disparaging anyone who engages in link baiting strategies I do believe that many forms of link baiting are just a dressed up version of reciprocal links without the reciprocation. Note here that I said, many forms. I don’t mean all link baiting, […]

When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of […]

I had just returned from lunch when I caught some interesting news off the web regarding the choice of two prominent magazines to use different covers for their current issues. My initial reaction, to be offended, was based on my personal and political world views, but then I realized something else is at work […]

Writers often use a tactic known as the “delayed drop”. Tease your readers, tantalize them, lead them on, then drop in the unexpected. It’s easier with longer articles in magazines. Here, you have the luxury of time. People have consciously chosen to read your article and they’ll stay with you.
Copywriting works differently. People […]

The Candidates
Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee
Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani, Surya
Prelude:
Trump wants an member of Arrow’s team to move over to Kinetic’s team. James asks for volunteers while on the phone with Trump. No volunteers. James is tasked with making it happen NOW. James chooses Nicole, […]

365 Ways to Motivate and Reward Your Employees Every Day - With Little or No Money
Author: Dianna Podmoroff
Hardcover: 288 pages, $16.47
Published: September, 2005
This is one of those books where you expected one thing and are pleasantly surprised to receive something else. Well, not entirely something else, there certainly is a list of 322 (not 365!) […]

There is a great deal of talk within the search marketing world concerning the future introduction of personalization factors into search as a way to improve SERPS relevancy. Many regard this as the death of SEO. It is reasoned that if each user is getting a unique and personalized search experience; the SEO cannot […]

Find out yesterday today!
OK, so my first column on Search Engine Land was supposed to go up yesterday but due to a technical snafu it never did. But it’s up now!
So head on over and find out what Destination Marketing is all about.

Lately I’ve been questioning whether I am valued as a writer. I think writers tend to do this often because it seems everyone thinks they too can write. Some can, but others shouldn’t even try. There is a natural talent involved in being a writer, but more importantly there is a discipline involved in honing […]

Wednesday I posted five steps to satisfying personal growth. I believe that any person that wants to grow professionally and any leader that wants to grow their organization need also to be working on their own personal development first and foremost.
But organizational growth is quite different from personal growth. With personal growth you only have […]

Yesterday I posted the Nielsen//NetRatings marketshare numbers. Here are the numbers from comScore which were just released for February 2007:
Google
February: 48.1%
January: 47.5%
Change: +0.6
Yahoo
February: 28.1%
January: 28.1%
Change: +0.0
MSN
February: 10.5%
January: 10.6%
Change: -0.1
ASK
February: 5.0%
January: 5.2%
Change: -0.2
AOL
February: 4.9%
January: 5.0%
Change: -0.1
Source: comScore

Which Sells Best? A quick Start Guide to Testing for Retailers, by Bryan Eisenberg and Anthony Garcia
I’m a big fan of the Eisenberg’s and their site, Future Now. When I heard they had an e-book available on testing for ecommerce websites I jumped over immediately and purchased it. Best is essentially a 45-page e-book of […]

Google
February: 55.8%
January: 53.7%
Change: +2.1
Yahoo
February: 20.7%
January: 22.7%
Change: -2.0
MSN
February: 9.6%
January: 8.9%
Change: -0.7
AOL
February: 5.1%
January: 5.4%
Change: -0.3
ASK
February: 2.0%
January: 1.8%
Change: +0.2
Source: Nielsen//Netratings

Find out about Destination Marketing on Thursday.

I believe that in order for someone to be successful in their line of work, whether as a business owner or an employee, they need to be committed to growth. While professional growth is necessary to maintain your job skills, personal growth is what allows you to desire and maintain your professional growth.
Unfortunately, people […]

The biggest mistake writers make is to write without knowing their audience. This is, without a doubt the #1 killer of conversions. You don’t just start writing and decide afterwards who you’re going to send a letter to, so why do so many people just jump in and start writing website copy without having a […]

Find out this Thursday!

Would you want to be part of a business network that has to lie to you to get you to join? Me neither. There is no worse way to try to gain legitimacy than to attempt to gain subscribers through illegitimate methods. I recently received an email from a company attempting to do just that. […]

So, what’s cool?
If you’ve ever wondered this, or wondered how department stores all come up with the same fashion trends every season, I can tell you this: you won’t find it with a magic eight ball or on a Milan runway. I can tell you this with authority because I watched an […]

The Candidates
Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee
Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani, Surya
Prelude:
Frank feels that James needs to step up and be PM. To put up or shut up. Frank takes the challenge. The next morning Arrow wakes up to a windstorm, but that could not dampen Nicole’s […]