Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! There is a lot more to SEO than […]

Google AdWords Optimizer: Consulting In a Box
Copy Perspective Monday: #5, Style vs. Substance
SEO with Usability: What The People Want
How to Turn Content Into a Valuable Keyword List
Danger, Excitement, Romance - Coming Soon to an Auditorium near SEOmoz

Shortly after Sphinn sphunn its way out to the public there were a host of SEOs scrambling to help get the word out on their blogs, writing posts about the new “digg for SEOs”. I’m not much of a newsbreaker here so instead writing about Sphinn without having given it a fair test run, I […]

A killer copywriter, that is. Ok, so that was cheesy, but how do you learn the art of copywriting? What do you have to read, watch, know to write amazing copy that does its job- sell. Once again I look to some of advertising’s greats for inspiration.
I do a lot of reading […] […]

Becoming Part of the Community
Broadband, Social Trends Linked To Online Video Growth
Customer Surveys: A Powerful Link Building Tool (hat tip to Larry Sullivan)
Surveys, Pity Parties and Links.

The world isn’t always a nice place and the competitive nature of the work environment can sometimes be brutal. Many people in the business world have a “succeed at all costs” mentality. Unfortunately, this usually means doing less about bringing oneself up and doing more about tearing other’s down. Some of these types do find […]

I am often dumbfounded when working with some websites. Often I need to make a minor update to a client page, but later realize that more dramatic changes are necessary. I realize that many clients don’t even know that these changes are required. And yet we’ve prepared for them our unique Website […]

The Unexpected Downside to Link Bait Success
When Ignorance Isn’t Bliss, Part 2

The content of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the content that sells. Well written and user focused content allows your visitors to “find out” more about your products and services, as well as […]

Could Yahoo make finding their conversion tracking code any more difficult? Good lord. I have several clients with existing Yahoo Search with their conversion tracking already in place. Now I’m picking up new clients (business is booming!) and I want to get the tracking code set up.
One would think, at least I would think, that […]

5 Steps to Increase the Efficiency of Your AdWords PPC Budget

Whats more important- the effort you put into the party or the invitation?
Nowadays, everyone wants viral marketing.
You want it. Your uncle wants it. You mom does.
We all want something that people will pass around to each other like an STD at spring break. OMG that’s a horrible analogy, but you get it. Once you search […]

Since I started working at Pole Position Marketing, my family have accused me of becoming a workaholic. I guess I have to admit there must be some truth to that statement. After all, I did take “Paid Search Marketing (PPC) Best Practice Guide” with me on our family vacation earlier this month. In my […]

Leadership
Author: Rudolph W. Giuliani
Paperback: 432 pages
Cost: $5.99;
Originally Published: 2002
It’s completely coincidental that I picked this book up during political season. I overheard someone say that this was a great book on leadership and being the leadership connoisseur that I am, I bought it and gave it a read.
This isn’t your normal everyday leadership book […]

Article Marketing Beats Out Link Exchanges For High Quality Links
Link Building Styles : Presell Pages, Articles, Resources & Press Releases
What Would You Do with 1,200 Email Addresses?

I was reading David Garfinkel’s, World Copywriting Blog. His latest post was about a sizzling sales letter using explicit language to sell. And sell it did. According to David the sales letter stats include:

Between half a million and three-quarters of a million dollars in four days.
1000 sales in 90 minutes… between 4000 and 5000 […]

Google
June: 52.7%
May: 56.3%
Change: -3.6
January: 53.7%
Change: -1.0
Yahoo
June: 20.2%
May: 21.5%
Change: -1.3
January: 22.7%
Change: -2.5
MSN
June: 13.3%
May: 8.4%
Change: +4.9
January: 8.9%
Change: +4.4
AOL
June: 5.5%
May: 5.3%
Change: +0.2
January: 5.4%
Change: +0.1
ASK
June: 2.1%
May: 2.0%
Change: +0.1
January: 1.8%
Change: +0.3
Source: Nielsen//Netratings

One of my pet peeves in the office is walking out into the main work area and asking a question meant for everyone, only to have it met with resounding silence. To their credit, my team claims to be “engrossed in their work.” I’ve got no choice but to buy into that propaganda. But despite […]

Perusing through my Google alerts this morning I found a blog post of mine that wasn’t really mine. But it was.
Someone took one of my articles and re-translated it through their automated spam-text creator. I’m sure you’ve all seen something like this a dozen or more times but it made me laugh out loud. […]

When Ignorance Isn’t Bliss: What You Don’t Know About Your Web Site Can Hurt You

A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you’re able to implement a solidly developed navigation system on […]

I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words.

Search Engine Land actually had a better in depth post, touting SmartAds as the Future of Graphical Advertising. To sum up all the fine print into […]

SEO For Google In Five “Easy” Steps
Seven Steps for Creating a Powerful Jump Page That Sells
Google Print Ads Now Open to All AdWords Advertisers
7 Costly Mistakes Webmasters Make About Web Directories
High Quality Links: Help with internal link structure in SEO