Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! In somewhat of a follow up to my […]

line Copywriting 101: The Ultimate Cheat Sheet
Search Engine Optimization Basics
Hi I’m Debra And I’m A Directory Addict

I think I would have titled SEOmoz’s Social Media Optimization Strategies differently. It’s more of a detailed look at the social media landscape and analysis of the major social media players. As it turns out, it’s a fantastic document that provides insights that you usually don’t get in the typical “strategies” type information.
Rand’s team does […]

I began my career in SEO as a marketing student, not a programmer. During the past few months, however, I feel like I’ve jumped headfirst into the world of HTML, CSS, and PHP and have learned quite a bit. Only recently did I realize I may not be the great man I’ve always […]

What do you spend most of your (work) time doing? Things you’re good at? Things you’re terrible at? Or do you just spin your wheels doing things that just don’t matter?
Developing yourself personally and professionally means that you have to do things with a purpose. You can’t just let life carry you forward, blowing you […]

PPC Success in Five Steps
The Importance of Images In Linkbait Articles
11 Link Usability Tips

Your website’s privacy information and security settings can be significant hurdles when it comes to gaining trust with your visitors. Establishing trust is paramount to enticing visitors to make that final commitment, whether that be making a purchase, choosing to provide their info, or simply making initial contact with you.
Your job is to make […]

Google
September: 54.0%
August: 53.6%
Change: +0.4
January: 53.7%
Change: +0.3
Yahoo
September: 19.5%
August: 19.9%
Change: -0.4
January: 22.7%
Change: -3.2
MSN
September: 12.0%
August: 12.9%
Change: -0.9
January: 8.9%
Change: +3.1
AOL
September: 6.0%
August: 5.6%
Change: +0.4
January: 5.4%
Change: +0.6
ASK
September: 2.2%
August: 1.7%
Change: +0.5
January: 1.8%
Change: +0.4
Source: Nielsen//Netratings

Google
September: 57.0%
August: 56.5%
Change: +0.5
January 2007: 47.5%
Change: +9.5
Yahoo
September: 23.7%
August: 23.3%
Change: +0.4
January 2007: 28.1%
Change: -4.4
MSN
September: 10.3%
August: 11.3%
Change: -1.0
January 2007: 10.6%
Change: -0.3
ASK
September: 4.7%
August: 4.5%
Change: +0.2
January 2007: 5.2%
Change: -0.5
AOL
September: 4.3%
August: 4.5%
Change: -0.2
January 2007: 5.0%
Change: -0.7
Source: comScore

Remove the Negative Words in Your Advertising and Marketing
Top 20 Most Ingenious SEO Company Names
- (just for fun)

Powerful adjectives can significantly boost click through rates for your PPC ads. The adCenter Blog really has some good tips that are applicable across all PPC platforms. Earlier this month they created a powerful list of tempting adjectives. Like how I emphasized the words powerful and tempting? Too bad you can’t do that […]

Passive Voice Is Redeemed For Web Headings

Brian Clark (copyblogger) has just released a quick 22-page download (or audio recording) titled, Teaching Sells: Forget everything you know about making money online… and start making some. In this report Brian teases us with the concept of making money through distribution of content. Forget giving reports away for free and start selling it! (Is […]

Maybe not quite a Top 10 Top 10 Reasons your PPC ads suck … but maybe.
Last week I was organizing my binder of helpful blog posts (read: old fashioned method of having something on hand to re-read later. ie hard copy paper trail version of del.icio.us) and I found at least 8 […]

Writerisms and other Sins: A Writer’s Shortcut to Stronger Writing
Leveraging All Search Marketing Channels
Viral Marketing is NOT the Same as Word of Mouth
42 Content Building Ways to Attract and Retain Customers
Up Against the Walls — Using your head to succeed in marketing
10 Ways to Engage Newsletter Readers
How To Buy Blog Reviews for SEO & Link […]

According to McGaffin and Binnie, “If a site or a writer that you respect gives a link to further resources, then because of that respect you’re likely to follow it.”
Search engine marketing relies on several optimization strategies, including link building and link baiting. Put simply, link building is the process of going to other […]

Google Webmaster Tools Review
“Inverted Pyramid”: How to Write for Social News & Blogs
Example of a PPC Strategy Document

I’ve explored social bookmarking site StumbleUpon the past month and am nearly addicted. At times, I’ve found it difficult preventing my mouse from hovering over the alluring green and blue button and not clicking. So what is StumbleUpon? There are a few key features that help define what the networking site is […]

Everybody wants to succeed. Success, though, rarely comes easy. Nor does it happen overnight.
We often hear about overnight success stories, certain companies or individuals thrown into the limelight, having made millions from something or another. What we fail to realize, or rather the people calling them an “overnight success” fail to realize, is that […]

Sites that require users to log in to access certain information and/or purchase products add an additional layer of potential complication to the usability process. To avoid potential visitor confusion and the possibility for errors, it is important that any login process requires little or no thought on the part of the site visitor.
Once […]

Beginner’s Guide to Google Adwords Settings
Offline Conversion Tracking: The Missing Metric
11 Guidelines to Social Media Success
6 Tips for Improving Your Product Descriptions