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This is the last of my book reviews for the year. I had a pile of completed books that I hadn’t had a chance to write up my reviews of them until this week. Hence the all-review-all-the-time thing we got going on here at EMP this week. Next week I’ll be publishing a complete list […]

Google
November: 57.7%
October: 55.5%
Change: +2.2
January: 53.7%
Change: +4.0
Yahoo
November: 17.9%
October: 18.8%
Change: -0.9
January: 22.7%
Change: -4.8
MSN
November: 12.0%
October: 13.8%
Change: -1.8
January: 8.9%
Change: +3.10
AOL
November: 4.5%
October: 3.7%
Change: 0.8
January: 5.4%
Change: -0.9
ASK
November: 2.7%
October: 2.9%
Change: -0.2
January: 1.8%
Change: +0.9
Source: Nielsen//Netratings

Note: As of October 2007 Nielsen changed methodologies. Due to these changes they say previous results “cannot be trended with current results.” Please take this information with a grain […]

Personality Plus: How to Understand Others by Understanding Yourself
Author: Florence Littauer
Paperback: 208 pages
Cost: $10.93
Published: 1983
Years ago, and a few times since, I took a personality test that was unbelievably accurate at describing me and how I act, react and respond to life situations. For the past ten years, I’ve been looking for that test […]

Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about three inches thick complete with 4-inch three-ring binder. The thickness is deceptive in that the pages are printed only on one side. But running at […]

Google’s PageRank and Beyond: The Science of Search Engine Rankings

Authors Amy N. Langville & Carl D. Meyer did a fabulous job with this book. Their writing allows you to actually visualize something that is extremely mathematical and complex, not an easy thing to do. It also incorporates illustrations that go along with the text […]

Google
November: 58.6%
October: 58.5%
Change: +0.1
January 2007: 47.5%
Change: +11.1
Yahoo
November: 22.4%
October: 22.9%
Change: -0.5
January 2007: 28.1%
Change: -5.7
MSN
November: 9.8%
October: 9.7%
Change: +0.1
January 2007: 10.6%
Change: -0.8
ASK
November: 4.6%
October: 4.7%
Change: -0.1
January 2007: 5.2%
Change: -0.6
AOL
November: 4.5%
October: 4.2%
Change: +0.3
January 2007: 5.0%
Change: -0.5
Source: comScore

The crew here at Pole Position Marketing wishes everyone a very Merry Christmas! We hope your holiday is cheerful, bright and hopefully white…we’re all keeping our fingers crossed for snow here in Reno.

From the Pole Position Marketing family to yours, Happy Holidays!

In copywriting, the headline is one of the most crucial elements. If effective, it will get your reader’s attention and cause them to want to read on; obviously, if not effective and well written, you’ll lose them before you even get them. Similarly, holiday window displays exist solely to get shoppers’ attentions and […]

How Do You Network on Different Social Sites?
Top 5 Reasons Why Organic SEO is a Great Investment for Your Website
Top 5 Marketing Mistakes to Avoid when Optimizing
Alternative Ways To Build Links To Your Website
How to Use the “Rule of Three” to Create Engaging Content
Buried Link Treasure: The Acquisition of Quality Backlinks

Do you like how Google AdWords have changed the keyword tool within AdWords?
In case you haven’t seen it yet … within your ad group, click on the keyword tool, (Your options are slightly different if you use the keyword tool linked from Tools)

You’ll find you no longer have tabs at the top of the […]

Social Media Marketing Is a Race Against the Clock
Get a Facebook Strategy
Quality Traffic? Treat Your Readers Like Human Beings not Numbers
50 Tips for Christmas Website Optimization
Paid Search Planning: Do You Really Know Your Customers & Your Market?

Stealing From the Best: Grok’s Copywriting Cheat Sheet Explained - Michelle Montoya
Don’t Bamboozle Your Readers: Honesty in Copywriting is Key - Michelle Montoya
Link Bait is the New Reciprocal Link - Stoney deGeyter
Writing for SEO - A Poem - Michelle Montoya
Social Media Marketing is Branding - Stoney deGeyter
Why SEO’s Hate Internet Explorer - Rob Woods
What’s It […]

Ok, I realize that most if not all SEO’s know about the below mentioned tool but I wanted to let everyone know about it. This is a neat tool to prove that Google and Yahoo have completely different ranking tools. This was first brought to my attention by Debra Mastaler during a […]

Developing your site so that it enhances your visitors’ shopping experience and improves conversion rates does not automatically mean that you have a site that is friendly to the search engines. Similarly developing a site that is search engine friendly doesn’t automatically make it user-friendly. But these things are also not mutually exclusive. You […]

How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
Sub-Domains vs. Sub-Directories - Google Clarifies a Change
AdWords Local PlusBox A Great Addition
29 Ways to Use SEOmoz’s Premium Content for Search Marketing Success
PPC Philosophy, Credit Cards, Contracts, Procedures & Control

Ruin Your PPC Campaigns With Analytics
Introduction To Trusted Source Link Streams
Beneath the Surface of Search
Link Value Factors

I haven’t much enjoyed my subscription to e-consultancy thus far. Most of the documents I’ve reviewed were not quite what I was expecting or useless (at least to me). The Online Retail 2006 guide is a clear exception. (To be fair, I’ve only read a small handful of the documents available, and I do plan […]