Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Last week I talked about my awesome Click-Through-Rates, […]

SEO

How to use outbound links for Search Engine Optimization
Optimizing the Fortune 100 - Enterprise SEO
Online Retail SEO: Holiday Shopping Seasonality

Link Marketing

How Search Engines Work
Link Building with News & Syndication Web Sites
Link Building in SEO
Reciprocal Links Aren’t The Only Way To Boost Traf

PPC

Learn the Basics […]

SEO

Search Engine Traffic Is Easy With Tech Support Posts
Internal Link Percent
Sculpting with Nofollow Works Pretty Darn Well

Copywriting

Ground: The Way Of Writing - Part 2 of 6
Seven Tips for Beating Procrastination
Edit to Done: Revision and the Art of Being Concise
Just Write Good Copy
The Art of Propaganda: 7 Common Tactics Used to […]

Performing a complete website review is rarely easy. I’ve found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of […]

Whether starting out fresh with a new Pay-Per-Click account, or improving an existing account, keywords are the root of every campaign. Knowing what words people are actively searching can help you capture the traffic you’re after. The following tools can be useful in generating new keyword ideas.

AdWords Robot - will analyze the web page […]

SEO

Redirects: Permanent 301 vs. Temporary 302
How Search Engines Work

Copywriting

The 5-Step POWER Copywriting Method
Weakness is Strength (Sometimes)
The Way of Writing - Part One of Six
6 Causes of Procrastination - Kicking The Habit

Social Media

Viral Marketing Tips and Tricks
35 Twitter Tips from 35 Twitter Users
Keep the Tip(ping Point)

Link Building

Robots Exclusion Protocol-101
Off-Page Factors: […]

Thursday’s Celebrity Apprentice was a pretty lackluster episode. I was excited to see Marilu Henner and Vincent Pastore square off. I like both of them, but Marilu seems to be a much stronger leader than Vincent. I wasn’t sure who I was rooting for. I mean, I love it when Omarosa’s team loses, but I […]

In 1979, Alastair Crompton wrote The Craft of Copywriting: How to Write Great Copy That Sells. Two weeks ago, I wrote Social Media Marketing: How to Win Friends and Influence People, a post about how a book written 70 years ago has principles that still apply today, especially in the realm of social media. […]

SEO

Maintaining Your Rankings

Copywriting

The #1 Content Marketing Lesson from Seth Godin’s New Book

Social Media

Making a del.icio.us blog with FeedBurner
Social Media Release Criticism: Nine Points to Consider
Social Media - Digg, MySpace,YouTube - Web 2.0 Interview (Video)
10 Reasons Why You Should STILL Be Using Facebook

Link Building

10 Great Examples of Link Bait

Taking Advantage of the […]

Going to SearchFest ‘08 in Portland? I am. I’ll be speaking on website architecture. The SEMpdx blog has just posted a mini interview with Stoney deGeyter (that’s me, I just wanted to get my name in the link!). Check it out and let me know if I’ll be seeing you there!

Blogging is a rather simple thing: jot a few thoughts about something, spell check, and publish. That’s it. Well, at least that’s what I thought a few years back. See, my initial thoughts about blogging consisted of writing something nobody found interesting and hoping to get as many comments as I could. […]

SEO

How I Got My Google Ranking #6 Filter Removed
What SEO Tools do Gurus Use?
Tips for Optimising Your Images for Search

Copywriting

MADD: A Writing Disorder That Stifles Your Creativity
3 Ways to Get The Job Done

Social Media

9 Benefits of Twitter for Bloggers
Going Local in StumbleUpon

Link Building

Catchy Linkbait Is Worthless Without Really Good Content

PPC

How […]

Google
December: 58.4%
November: 58.6%
Change: -0.2
January 2007: 47.5%
Change: +10.9
Yahoo
December: 22.9%
November: 22.4%
Change: +0.5
January 2007: 28.1%
Change: -5.2
MSN
December: 9.8%
November: 9.8%
Change: +0.0
January 2007: 10.6%
Change: -0.8
ASK
December: 4.3%
November: 4.6%
Change: -0.3
January 2007: 5.2%
Change: -0.9
AOL
December: 4.6%
November: 4.5%
Change: +0.1
January 2007: 5.0%
Change: -0.4
Data scoring techniques tend to change over time making past data inaccurate. As always, information here if or entertainment purposes only.
Source: comScore

The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
Authors: William J. O’Neil
Paperback: 183pages
Cost: $8.76
Published: September, 2003
After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed what I already knew. I […]

SEO

HTML Title Tag Defines Your SEO Strategy
The Google Webmaster Tools Quick Start Guide

Copywriting

WRA’s Seven Procrastination Busters
Creating Personas 101
Cat Got Your Tongue?

Social Media

Measuring the Value of Social Bookmarking Referrals
5 Things bloggers and interent marketers can learn from college life …
Using MyBlogLog To Expand Your Community

Link Building

How To Find The Missing […]

Every day, we get businesses coming to us looking to improve their search engine rankings. They want to talk about an SEO campaign, but one quick look at their site and we see that SEO may not be the right approach for them. Usually in these cases, the site needs a complete usability makeover.
These […]

I read “What’s Your Highest Click Through Rate (CTR)?” last week. Comments on the blog brought up good points. CTR can rock at every level. Ideally, we’d love to see our best CTR at the Account level, but we also track campaign level, ad group level, ad creative level and keyword level. If there’s […]

SEO

Rewriting the Beginner’s Guide Part IV Continued - Canonical and Duplicate Versions of Content
Recession Proof Search Engine Optimization Tips
How Search Really Works: Keyword Links

Copywriting

4 Tips To Make Your Writing Real
Are You A Lonely-Heart Blogger?
Do You Have Membership to The Writers Gym?

Social Media

The New Rules of Viral Marketing
A Picture is Worth a […]

As more and more users gain access to the web, it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make their […]

Google
December: 56.3%
November: 57.7%
Change: -1.4
January ‘06: 53.7%
Change: +2.6
Yahoo
December: 17.7%
November: 17.9%
Change: -0.2
January ‘06: 22.7%
Change: -5.0
MSN
December: 13.8%
November: 12.0%
Change: +1.8
January: 8.9%
Change: +4.9
AOL
December: 4.7%
November: 4.5%
Change: +0.2
January: 5.4%
Change: -0.7
ASK
December: 2.2%
November: 2.7%
Change: -0.5
January: 1.8%
Change: -0.4
Source: Nielsen//Netratings

Note: As of October 2007 Nielsen changed methodologies. Due to these changes they say previous results “cannot be trended with current results.” Please take this information with […]

This show keeps getting more and more interesting. It’s funny because here we have a bunch of people who are so successful and therefore so self confident in their own abilities that they think they are “king”. I don’t think I’ve ever seen such a display of misplaced arrogance than what Gene Simmons displayed on […]

SEO

How To Make the No-Follow A Blessing and Not a Curse: Advanced Internal SEO
5 More Free Tools To Improve Search Engine Optimization
Four Reasons To Avoid Using Dates In URLs

Link Building

Link Building Tips
Link Building Ideas, Teach a Man to Fish and He’ll Bring You… Links
What’s Your Link Building Marketing Mix? - […]