Hey, you’re new. We like you already! You obviously have great taste! If you like what you read here you’ll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two! Last week Yahoo posted a blog about how […]

There are two important questions that every business needs to be able to answer:
What’s in it for me?
and
Why should I buy from you?
The first questions, when answered correctly, helps sell your product or service, but it doesn’t necessarily close the deal. In order to get the deal sealed and money in hand you have to […]

The QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything new. And since there were no real fireworks to speak of, this was a pretty bland episode. I’d love if The Apprentice would get back to tasks that require some unique business savvy, but there […]

It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is?
If you write for whom you think your audience is, you might be missing out on a completely different crowd.
Consider Your Audience - Three Major Members

Write […]

Google
January 2008: 58.5%
December 2007: 58.4%
Change: +0.1
January 2007: 47.5%
Change: +11
Yahoo
January 2008: 22.2%
December 2007: 22.9%
Change: -0.7
January 2007: 28.1%
Change: -5.9
MSN
January 2008: 9.8%
December 2007: 9.8%
Change: +0.0
January 2007: 10.6%
Change: -0.8
ASK
January 2008: 4.5%
December 2007: 4.3%
Change: +0.2
January 2007: 5.2%
Change: -0.7
AOL
January 2008: 4.9%
December 2007: 4.6%
Change: +0.3
January 2007: 5.0%
Change: -0.1
Data scoring techniques tend to change over time making past data inaccurate. As always, information […]

We’ve finally been able to work out (most of) the bugs from CodeMonitor. For our users out there I apologize profusely. I know the darn thing has been broken for a long time and we’ve been working hard at getting it all put back together after several server changes. But it looks like that has […]

When putting the framework for a solid optimization campaign, you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of any shortcomings the site has, what will be required to overcome the competition, and will then allow you to map out an effective strategy for success. […]

In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had been successful, as well as to see what keywords had converted strongly. I went back a year, prior to my employment with Pole Position Marketing. […]

I’m planning to update my EMP book soon, and by soon I mean sometimes before the next decade (it’s only two years, people!) So with that in mind I thought it would be fun to give away some copies to some very special people.
Are you special people? Do you want a free copy of my […]

Thursday sported an episode of The Apprentice that was absolutely fantastic while at the same time pretty depressing. It was, in essence, classic reality show material. While that makes for good TV, you know it’s just not worthy of a show like The Apprentice. The behavior of Omarosa and Piers (mostly Omarosa) was so vile […]

Although I only post to this blog once a week on writing-related topics, I was baffled on what I was going to write about today.
I figured that I couldn’t be the only person who has had problems coming up with a topic to write about, so this post is dedicated to helping others […]

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