Archive for March, 2008
posted by Stoney deGeyter on Friday, March 28th, 2008
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Google
February: 58.7%
January 2008: 56.9%
Change: +1.8
January 2007: 53.7%
Change: +5.0
Yahoo
February:17.6%
January […]
Posted in Google, Search & Marketing, Yahoo! Search, MSN, Search Engines, Ask.com | Speak up » Trackback from your own site.
posted by Diana Adams on Thursday, March 27th, 2008
One Conference:
I went to SEMpdx SearchFest 2008 in Portland earlier this month and loved it. Come April 21 & 22, we’ll be in Houston for Small Business Marketing: Unleashed. At SearchFest I found it refreshing that one track had sessions led by a sole speaker. These sessions gave the speaker thirty minutes to […]
Posted in Search & Marketing | Speak up (2) » Trackback from your own site.
posted by Stoney deGeyter on Thursday, March 27th, 2008
Speaking of publicity, I don’t know how much weight this has, but I got my name mentioned in an article on PCWorld.com. In the Internet/How-To section an article written by Jon Rognerud, Maximum Customer Reach in 2008, provided a passing mention of my name and an article I wrote, Content is Dead, Community is King […]
Posted in Search & Marketing, SEM News & Trends | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Wednesday, March 26th, 2008
Google
February: 59.2%
January 2008: 58.5%
Change: +0.7
January 2007: 47.5%
Change: +11.7
Yahoo
February: 21.6%
January 2008: 22.2%
Change: -0.6
January 2007: 28.1%
Change: -6.5
MSN
February: 9.6%
January 2008: 9.8%
Change: -0.2
January 2007: 10.6%
Change: -1.0
ASK
February: 4.6%
January 2008: 4.5%
Change: +0.1
January 2007: 5.2%
Change: -0.6
AOL
February: 4.9%
January 2008: 4.9%
Change: +0.0
January 2007: 5.0%
Change: -0.1
Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment […]
Posted in Google, Search & Marketing, Yahoo! Search, MSN, Search Engines, Ask.com | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Wednesday, March 26th, 2008
Getting links is great, but as search marketers we should be looking far beyond that. We should not be so much as trying to get other websites to link to us (that’s certainly a welcome result) but we should instead be working on getting exposure, in whatever format that comes in.
Why? Because exposure is far […]
Posted in Search & Marketing | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Tuesday, March 25th, 2008
In just four weeks I’ll be in Houston attending the most conceptually unique search engine marketing conferences of the year, Small Business Marketing Unleashed. But before I get to that I thought I’d provide a brief recap of Search Engine Strategies: New York.
Day Zero
I’ve been to New York once when I was in my late […]
Posted in SEM Discussions & Blogs, Search & Marketing, SEM News & Trends | Speak up » Trackback from your own site.
posted by Stoney deGeyter on Monday, March 24th, 2008
I loved the interviews as part of the narrowing down process in the first few seasons of The Apprentice. I think the last couple of seasons they moved away from that, but now they brought it back. Considering that none of these people will actually be working for Trump, this time it seems kind of […]
Posted in Search & Marketing, Business Principles | Speak up (2) » Trackback from your own site.
posted by Stoney deGeyter on Tuesday, March 18th, 2008
SEMpdx Searchfest
Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, […]
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posted by Stoney deGeyter on Monday, March 17th, 2008
In Last Thursday’s episode the teams had to build and sell a Quiznos sandwich. I think this episode really showed where the celebrity candidates are weakest, and that is in genuine business and marketing. They could not rely on their celebrity so everything came down to how to market a new sandwich to the average […]
Posted in Search & Marketing, Business Principles | Speak up (2) » Trackback from your own site.
posted by Stoney deGeyter on Thursday, March 13th, 2008
I’m big on reputation management tracking. I have well over 50 Google alerts set up at any one time. I track my own name, company name, blog name, names of my employees, names of my competitors, company names of my competitors and even my articles. All via Google Alerts.
So you know I had to be […]
Posted in Search Tools and Resources, Search & Marketing | Speak up (2) » Trackback from your own site.
posted by Stoney deGeyter on Wednesday, March 12th, 2008
There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the search engines treat each differently and, of course, there may be different standards applied duplicate content within each of these two main differentiations, depending on […]
Posted in Search & Marketing | Speak up (2) » Trackback from your own site.